Posts Tagged guerilla marketing
Optimize press releases, get higher search rankings, & 75% CTR’s
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
CHALLENGE
Trevor Schoerie faced a major marketing hurdle: His two-year-old company needed to establish his brand in a niche market segment with a limited number of prospects.
Schoerie’s firm, PharmOut, specializes in Good Manufacturing Practice (GMP) compliance and validation for pharmaceutical companies in Australia, New Zealand and South Africa. The market has fewer than 100 potential customers, and the nature of regulatory-compliance consulting makes brand reputation and credibility especially important.
“Picking up the phone to call them is not effective,” Schoerie says. “If we can build up our brand, our reputation and our credibility, then when companies want services they can go out and find a provider. We needed to proactively present our brand.”
Schoerie and his marketing team needed a campaign to accomplish two goals: raise awareness for their brand and establish their expertise in the field; and generate leads and prospects for their in-house marketing list.
Posted by Tom Polanski in Marketing on March 20th, 2009
What Exactly Is Guerilla Marketing and How Can You Use it in Your Business?
By Tom Polanski
To the untrained marketer, guerilla marketing might sound harsh, or even deadly. You might imagine soldiers battling it out and holding customers hostage across a war-torn sales floor. But in reality, guerilla marketing is a unique approach to selling that concentrates more on relationship development rather than a hyped-up pushy sales pitch.
Here are some of the main factors that set guerilla marketing apart from traditional marketing:
Posted by Tom Polanski in Guerrilla Marketing on April 16th, 2008