Posts Tagged google
Is Google blacklisting and penalizing organic listings to generate more PPC revenue?
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
I hope that everybody had a great Thanksgiving. I’ve spent the weekend broken down with the flu, which is the perfect time to lie around and think. This morning I was thinking about Google. In the last two months we have had 4 companies call us because their “free” listings disappeared. A couple of these companies dominate their category and had excellent listings under countless search queries to go along with rather hefty investments in Google PPC. The other two sites relied on “free” traffic only. These companies wanted us to use our connections at Google to “turn the switch” so that their listings would reappear.
We discovered that each company was out of synch with the Google webmaster rules in some way or another; but not in an egregious manner. In fact, these companies had been bending the rules for years. Why now I wondered? Was it just coincidental that these companies were nabbed right around the same time or was there; is there, a larger but hidden agenda?
Posted by Tom Polanski in Marketing on November 30th, 2008
Tom Polanski and eBrand Media Introduce to Portland, Oregon – Google Analytics Seminars for Success
Who: Justin Cutroni, global analytics expert, will unveil Google Analytics solutions to
effectively monitor online initiatives and drive business success on the web.
What: Epik, a global analytics and optimization consultancy and Google Analytics
Authorized Consultant, comes to Portland, Oregon to instruct a two-day seminar
covering best practices for measuring and optimizing online marketing initiatives
using Google Analytics. Cutroni, Director of Analytics and Testing for Epik, has
consulted with hundreds of organizations around the globe to optimize their use of
Google Analytics. Cutroni is a widely-read blogger and author of Google Analytics
Shortcut from O’Reilly.
When: July 23rd & July 24th, 2008
Posted by Tom Polanski in Meet Me: Events & Destinations, Mojo Social: Meet, Mix & Match, Tom Polanski, eBrand Media on June 30th, 2008