Posts Tagged google
Turning the tables on Big Brother: Now internet users can watch who is spying on them in blow against Google’s new snooping policy
Mozilla, the maker of Firefox, has unveiled a new add-on for the popular web browser that gives web users an instant view of which companies are ‘watching’ them as they browse.
The move comes the same week that Google pushed ahead with its controversial new privacy policy, built to provide even more data for Google’s $28 billion advertising business – despite concerns that the massive harvesting of private data might be illegal in many countries.
The Collusion add-on will allow users to ‘pull back the curtain’ on web advertising firms and other third parties that track people’s online movements, says Mozilla CEO Gary Kovacs.
Watching the watchers: A demonstration of Collusion’s ‘real time’ view of advertisers watching – as web users browse popular sites such as IMDB (one of the grey dots), their movements are tracked by unwanted third party advertisers (the red dots)
Posted by eBrand Media Research Department in Customer Centric, Trend Tracker on March 2nd, 2012
Microsoft may pay News Corporation to pull news content from Google listings
According to Michael Wolff, writing at Newser, on November 10, 2009:
”Rupert Murdoch continues his war with the Internet. Over the weekend, he told an interviewer (the interviewer, on Sky News Australia, works for him) that as part of his campaign to charge users for reading his content, what he plans to do is to block Google from indexing his newspapers.
As of a year ago, Murdoch had never used Google—never once, unassisted, has he run an Internet search—and so it might be reasonable to assume he doesn’t know what’s involved here.
It is quite possible he doesn’t realize—and can’t fathom—that removing News Corp.’s newspapers from Google means that, in the largest part of the information market, they would cease to count, cease to be a factor, that their absence would not register as a hole.
Nor, it is possible, does he realize that as much as 90% of his traffic comes from Google and other search engines, that even if his goal is to sell content, there is really no other way to direct people to it than through search engines.”
But Mr. Murdoch didn’t accidentally become one of the wealthiest and powerful men in the world. He wants to get paid.
It was reported today that Microsoft is the early stages of discussing a deal with Rupert Murdoch’s News Corporation where Microsoft will pay News Corp to provide its news content to Bing while pulling its content from Google.
To learn more please visit “For Search, Murdoch Looks to a Deal With Microsoft”
Posted by eBrand Media Research Department in Trend Tracker on November 23rd, 2009
Search Wars – Google offers up a taste of “Caffeine”, its new search engine.
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
The “Search Wars” heat up as Luke Googlewalker escalates his battle with Darth Binger. At stake is the future of search and untold billions of dollars. What does this mean for SEM managers? What will happen the intrciate formula that Google uses to rank companies in bidded search? What will happen to advertisers? Stay tuned for “The Attack of the Clones”.
The Associated Press reported today that Caffeine will be faster, more accurate, and more comprehensive.
Posted by Tom Polanski in SEM on August 11th, 2009
What the Microsoft-Yahoo deal means to users
By Suzanne Choney
Consumers would see improved Web search efforts by all major players as a result of a proposed search partnership between Microsoft and Yahoo, experts said Tuesday.
“It’s a negative in that we’re going from having three major search competitors to two, but it may be better to have two strong competitors rather than one strong competitor and two weak ones,” said Danny Sullivan, editor-in-chief of Search Engine Land, a site that monitors the search engine industry.
Google, which dominates search with 65 percent of the market, according to online measurement firm comScore Inc., “may be driven to improve their (consumer) offerings somewhat” as a result of the partnership, said David Smith, a Gartner analyst who covers the Web.
Posted by Tom Polanski in Advertising, Marketing, SEM on July 29th, 2009
Google Expanding in All Directions
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
This was sent over to me by one of my business partners, Sherice Jacob:
“As both an SEO and a Google shareholder, I have a love hate relationship with the company. More recently I have been feeling love when buying up shares of their stock, especially seeing how they are still buying marketshare while competitors are downsizing.
Increased Monetization
Google has been showing more ads on search results, and accidentally leaked some AdWords click volume numbers for Cyber Monday. Google paid click volume was also up, year over year, in categories like Department Stores (39%), Books & Magazines (28%), Comparison shopping (25%) and Sports & Fitness (24%). Even categories like Apparel (9%) and Home Furnishings (14%) were up. They recently announced they are accepting ads promoting hard alcohol, have started running credit card arbitrage ads on their own network, and created an additional chunk of targeted inventory by allowing advertisers to target ads to the iPhone and G1.
Posted by Tom Polanski in Advertising, Marketing on December 12th, 2008