Posts Tagged ftc
FTC’s New Endorsement Guidelines: 6 Key Areas to Examine
SUMMARY: The FTC’s new Guides on testimonials and endorsements, which take effect on Dec. 1, are a hotly debated topic. Cut through the hype and find out how the Guides might impact your marketing.
We highlight six key areas that every marketer should examine to ensure they’re not crossing the line into deceptive practices. Includes advice for playing it safe when using bloggers for endorsements and product reviews.
The Federal Trade Commission this month released an updated version of its Guides Concerning the Use of Endorsements and Testimonials in advertising. Marketers who use testimonials or social media should read them closely with their attorneys.
The Guides become effective Dec. 1, and while they are not laws, they explain how to avoid an investigation by the FTC for deceptive advertising.
“There is never going to be something like this that is perfect. I can almost guarantee you that [the Guides] will continue to evolve,” says Paul Rand, President-Elect, Word of Mouth Marketing Association.
We read the Guides and interviewed several industry experts to understand what this information means for your marketing. Below, we dig into the key areas that deserve the most attention.
Please note: We are not lawyers. Any changes you make to your use of testimonials should not be based on this article alone. Be sure to speak with your attorney.
Posted by eBrand Media Research Department in Marketing on October 22nd, 2009