Posts Tagged Facebook
Facebook is College Students’ GoTo
According to research by Anderson Analytics, Facebook is not only the overwhelming favorite social networking site (SNS) among college students, it may rapidly become the only SNS that matters. Facebook is found to be the “coolest network” by far among students with over 300,000,000 Facebook active users, half of whom return to the site every day.
Among seven leading social networking sites ranked by college students in the Anderson Analytics 2009-2010 GenX2Z American College Student Survey conducted this fall, Facebook was viewed as “cool” by 82% of males and 90% of females. All other SNS’ were deemed “lame” by significant percentages of both male and female collegiate users. MySpace’ the granddaddy of SNS” was considered “lame” by the largest (31%) portion of college students.
Facebook not only topped the SNS landscape, it overtook Google as the number one most popular website among both genders of college students surveyed.
Posted by eBrand Media Research Department in Facebook on December 22nd, 2009
eBrand Media Social Manager Pro – Build a movement born from the bond between your friends, fans, followers, and brand.
eBrand Interactive, a division of eBrand Media, is a full service agency, and over the past nine years we’ve successfully created, launched, and managed hundreds of internet media campaigns for many of the web’s leading brands. I’d like to introduce you to the eBrand Media Social Manager Pro. We’ll build a movement born from the bond between your friends, fans, followers, and brand.
If you don’t have a Facebook fan page or a Twitter stream established, we’ll launch those channels on your behalf. If you do have a Facebook page and Twitter account set up but are short on the resources to manage it for the purpose of generating sales while building the brands equity; we can help there too.
Facebook has approximately 500,000,000 members. How many of them are current or potential customers of yours? Keep in touch with your fans. Discover what they want and give it give it to them.
Twitter’s growing presence represents a golden opportunity to create, build, and monetize relationships with people and companies who have chosen to follow you!
Have you built out your company’s presence on social networks? Are you aware of how effective social networks are for not only listening to your audience but for driving revenue too? Looking to expand market share?
If you’d like to get more out of your social networking efforts, we know how to successfully create, manage, and montetize your friend, fan, and follower relationships.
Posted by eBrand Media Public Relations Department in Facebook, Marketing, Social Media, Twitter, eBrand Media on November 19th, 2009
Andrew Keen on the death of Facebook and the future of the web
by Meghan Keane
Andrew Keen is a former entrepreneur who has since recanted his enthusiasm for Silicon Valley and come out as an outspoken opponent of Web 2.0. Keen is no stranger to controversy. His 2007 book “Cult of the Amateur” argued against the wisdom of crowds and he is known for incendiary commentary, like the time he likened Web 2.0 to a communist society or when he told Stephen Colbert that the Internet is worse than Nazism. In case you were wondering, here’s his definition of blogging: “It’s all about digital narcissism, shameless self-promotion. I find it offensive.”
Keen now writes at The Great Seduction, twitters @ajkeen, and speaks on a variety of topics. This week, Keen wrote that Facebook’s infusion of $200 million from Russian investors signaled “the final act of the Web 2.0 tragi-comedy.” We caught up with him via phone while he was in Alabama this week (“studying the natives”) to discuss the death of Web 2.0 and what comes next.
** Do you think that the formation of this “cult of the amateur” had anything to do with mainstream dissatisfaction with the “experts”?
I think there’s a strong cultural strain of fear and hostility towards experts and professionals. It’s a historic phenomenon, but it’s getting more and more prominent. With the Internet, the little people have the means to challenge the authorities. It’s another kind of rebellion.
Posted by Tom Polanski in Facebook, Interviews, Social Media on June 3rd, 2009
Why phishers love Facebook (and Twitter)
By Bob Sullivan, The Red Tape Chronicles
Facebook is the new playground for phishers. Why? The social networking site has made things relatively easy for computer criminals. So far, the consequences have been relatively mild — mostly, some annoying emails. But if Facebook and other social networking sites don’t get a handle on security issues soon, a serious outbreak could occur.
Behind every successful criminal computer hack a simple two-step process: gain trust, then exploit that trust with an attack. Computer criminals will tell you that gaining trust is the hard part. Consider a real-world parallel: Breaking into a bank is difficult. But if you befriend a guard, he’ll eventually let you walk right in through the front door.
That’s why Facebook attacks are so easy, says Mary Landesman, senior researcher at computer security firm ScanSafe.
“Facebook users assume a level of trust they just should not assume when using the site,” she said.
Posted by Tom Polanski in Facebook, Social Media, Twitter on June 2nd, 2009
The problem with planning social media (no problem)
By Cory Treffiletti
If you were engaged with digital media planning early in the continuum, say from 1995-2000, you regularly heard the phrase, “building the plane while flying it.” That cliché was used commonly to describe the exhilaration and similarly the frustration of media planning in an environment that was un-tested, un-standardized and extremely fluid when compared to its traditional brethren.
The same thing can be said for social media planning right now, because social media is somewhat tested, infinitely un-standardized and extremely fluid. What adds even more difficulty is, it is more about the platform than any of the individual players — which adds a level of complexity that can easily overwhelm an unseasoned planner.
When planning display in digital media, it’s easy to focus on the publisher as the location for placement, and each publisher has a forecasted, finite volume of inventory that can be planned. In social media, publishers are increasingly shifting their focus away from their sites and more to a distributed model that relies on third-party programmer development to create access points.
In a recent article in the Sunday New York Times, Facebook proclaimed its desire for a third party to developers to create new interfaces for accessing the social network rather than driving users to the host .com site. They are not as concerned with site traffic as they are with accessibility to the platform. Twitter is leaps and bounds ahead of the pack when it comes to this concept, with most people accessing Twitter through mobile apps such as Twitterific or desktop apps like TweetDeck.
Posted by Tom Polanski in Facebook, Marketing, Social Media, Twitter on May 22nd, 2009