Posts Tagged Facebook
Facebook to Sell YOUR Posts to Advertisers
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
“Hey Tom,
Look what I found! Didn’t you just say this would happen?
Regards,
April”
Yes, I did years ago. I’ve written a few articles about this. Most people can’t begin to concieve of the different ways that Facebook can parse, package, and sell their seemingly innocuous walls scribbles. This is why I think Facebook is undervalued at fifty billion. The information that people willingly offer up is data stored on Facebook servers to be used now and later. They’re still discovering how to monetize your data. Still to be developed technologies will offer new ways to for Facebook and advertisers to make money effeciently.
After all peopleare teaching advertisers how to sell us with each post, each alteration to the information page, each click, and each “like”. I predict that Facebook will prove someday to be the most valuable and powerful company in the world. It knows far more about you than Google or Apple ever will. There’s value in that.
Click here to read the full article that April is referring to.
Posted by eBrand Media Research Department in Facebook, Tom Polanski on January 27th, 2011
Zuckerberg’s Facebook Hacked
Facebook said today that it had upped its security levels after company founder Mark Zuckerberg’s page was hacked into the previous day.
The high-profile breach occurred Tuesday when a message was posted on Zuckerberg’s page, CNN.com reported.
“Let the hacking begin: If Facebook needs money, instead of going to the banks, why doesn’t Facebook let its users invest in Facebook in a social way? Why not transform Facebook into a ‘social business’ the way Nobel Price winner Muhammad Yunus described it? http://bit.ly/fs6rT3 What do you think? #hackercup2011″
Posted by eBrand Media Research Department in Facebook on January 26th, 2011
Relationship Management – How To Build A Community That Will Spread Your Brand’s Word
Forbes CMO Network
Douglas Atkin, who wrote The Culting Of Brands: How To Turn Customers Into True Believers, observes that brand communities have mushroomed since he published his book six years ago, and social tools like Facebook and Twitter have exploded. But, he says, most brand stewards are confused about what “community” means.
“Being a fan or follower is not the same as being a member of a community,” he writes. “Membership delivers a whole higher degree of commitment. It also demands a whole other level of engagement from participants and, consequently, a deeper appreciation by the community leader of their responsibilities.”
Atkin then offers five different strategies for building a community along with examples of marketers who have done so. But the golden rule in the brand-community business, he says, is “BE USEFUL.” If you prove that you genuinely care about the people who are giving you their hard-earned dollars, “the social networks will enable people to tell others. If you don’t, they’ll also enable people to tell others.” – Read the whole story…
Posted by eBrand Media Research Department in Facebook, Marketing, Social Media, Twitter on February 22nd, 2010
Your Facebook profile: An open invite to crime?
We have been warning our friends, fans, and followers for a long time about the information they post on Facebook and Twitter. Facebook was created a way for Harvard students to communicate, socialize, and track each other (my 94 year old Uncle has a Facebook page. Yikes!). Twitter was created as a way to send text messages to groups of people. People still use these networks as intended but now the reach is in the billions (factoring in that search engines spider and list your Facebook page and Tweets). And along the way very smart people have figured out, and are working on figuring out, new ways to make money from all of the great, personalized content that you freely give them. The money isn’t in the ads Facebook runs by you, it’s in the content you give them, which they can, and will sell, to among others, the medical and insurance industries.
Real Age is a great example of what Facebook could do. Real Age takes the user through a form of health and lifestyle questions and at the end gives that person their “real age” as opposed to their “biological age”. The user feels they’ve benefited from their participation. And Real Age has a form of medical information that they sell to the medical community at about $50 a pop. However, participation in the Real Age process is anonymous. The information you offer up is not.
Below is a link to an article written by Helen A.S. Popkin that we thought would be of interest to you, Your Facebook profile: An open invite to crime?
Posted by eBrand Media Research Department in Facebook, Twitter on February 19th, 2010
New Chart: Perceptions about Social Media are Changing – How Social Media is Perceived at Budget Time
By Sergio Balegno, Senior Analyst
The question was — Which statement best describes how social media marketing is perceived within your organization at budget time?
Considering that social media is at a very early stage in its lifecycle, a 7% confidence rating that it is producing measureable ROI and should be funded liberally is outstanding.
Conservative budget increases by half of all organizations at budget time — based on the promise that social media will eventually produce ROI — is another vote of confidence in the medium for the longer term.
The 17% of organizations who still believe social media marketing is basically free and should stay that way, are destined to get what they pay for.
Not surprisingly, those who have reached the strategic phase of social marketing maturity are far more likely to be producing measurable ROI or at least seeing signs of a return on their investment on the horizon.
On the other hand, marketers in the trial phase of social marketing maturity are more than four times as likely to not recognize the value this tactic has for organizations willing to invest appropriate time and resources.
For additional research data and insights about social marketing, download and read the free Executive Summary from MarketingSherpa’s 2010 Social Media Marketing Benchmark Report.
Posted by eBrand Media Research Department in Social Media on January 11th, 2010