Posts Tagged Facebook
Relationship Management – How To Build A Community That Will Spread Your Brand’s Word
Forbes CMO Network
Douglas Atkin, who wrote The Culting Of Brands: How To Turn Customers Into True Believers, observes that brand communities have mushroomed since he published his book six years ago, and social tools like Facebook and Twitter have exploded. But, he says, most brand stewards are confused about what “community” means.
“Being a fan or follower is not the same as being a member of a community,” he writes. “Membership delivers a whole higher degree of commitment. It also demands a whole other level of engagement from participants and, consequently, a deeper appreciation by the community leader of their responsibilities.”
Atkin then offers five different strategies for building a community along with examples of marketers who have done so. But the golden rule in the brand-community business, he says, is “BE USEFUL.” If you prove that you genuinely care about the people who are giving you their hard-earned dollars, “the social networks will enable people to tell others. If you don’t, they’ll also enable people to tell others.” – Read the whole story…
Posted by eBrand Media Research Department in Facebook, Marketing, Social Media, Twitter on February 22nd, 2010
Your Facebook profile: An open invite to crime?
We have been warning our friends, fans, and followers for a long time about the information they post on Facebook and Twitter. Facebook was created a way for Harvard students to communicate, socialize, and track each other (my 94 year old Uncle has a Facebook page. Yikes!). Twitter was created as a way to send text messages to groups of people. People still use these networks as intended but now the reach is in the billions (factoring in that search engines spider and list your Facebook page and Tweets). And along the way very smart people have figured out, and are working on figuring out, new ways to make money from all of the great, personalized content that you freely give them. The money isn’t in the ads Facebook runs by you, it’s in the content you give them, which they can, and will sell, to among others, the medical and insurance industries.
Real Age is a great example of what Facebook could do. Real Age takes the user through a form of health and lifestyle questions and at the end gives that person their “real age” as opposed to their “biological age”. The user feels they’ve benefited from their participation. And Real Age has a form of medical information that they sell to the medical community at about $50 a pop. However, participation in the Real Age process is anonymous. The information you offer up is not.
Below is a link to an article written by Helen A.S. Popkin that we thought would be of interest to you, Your Facebook profile: An open invite to crime?
Posted by eBrand Media Research Department in Facebook, Twitter on February 19th, 2010
New Chart: Perceptions about Social Media are Changing – How Social Media is Perceived at Budget Time
By Sergio Balegno, Senior Analyst
The question was — Which statement best describes how social media marketing is perceived within your organization at budget time?
Considering that social media is at a very early stage in its lifecycle, a 7% confidence rating that it is producing measureable ROI and should be funded liberally is outstanding.
Conservative budget increases by half of all organizations at budget time — based on the promise that social media will eventually produce ROI — is another vote of confidence in the medium for the longer term.
The 17% of organizations who still believe social media marketing is basically free and should stay that way, are destined to get what they pay for.
Not surprisingly, those who have reached the strategic phase of social marketing maturity are far more likely to be producing measurable ROI or at least seeing signs of a return on their investment on the horizon.
On the other hand, marketers in the trial phase of social marketing maturity are more than four times as likely to not recognize the value this tactic has for organizations willing to invest appropriate time and resources.
For additional research data and insights about social marketing, download and read the free Executive Summary from MarketingSherpa’s 2010 Social Media Marketing Benchmark Report.
Posted by eBrand Media Research Department in Social Media on January 11th, 2010
Facebook is College Students’ GoTo
According to research by Anderson Analytics, Facebook is not only the overwhelming favorite social networking site (SNS) among college students, it may rapidly become the only SNS that matters. Facebook is found to be the “coolest network” by far among students with over 300,000,000 Facebook active users, half of whom return to the site every day.
Among seven leading social networking sites ranked by college students in the Anderson Analytics 2009-2010 GenX2Z American College Student Survey conducted this fall, Facebook was viewed as “cool” by 82% of males and 90% of females. All other SNS’ were deemed “lame” by significant percentages of both male and female collegiate users. MySpace’ the granddaddy of SNS” was considered “lame” by the largest (31%) portion of college students.
Facebook not only topped the SNS landscape, it overtook Google as the number one most popular website among both genders of college students surveyed.
Posted by eBrand Media Research Department in Facebook on December 22nd, 2009
eBrand Media Social Manager Pro – Build a movement born from the bond between your friends, fans, followers, and brand.
eBrand Interactive, a division of eBrand Media, is a full service agency, and over the past nine years we’ve successfully created, launched, and managed hundreds of internet media campaigns for many of the web’s leading brands. I’d like to introduce you to the eBrand Media Social Manager Pro. We’ll build a movement born from the bond between your friends, fans, followers, and brand.
If you don’t have a Facebook fan page or a Twitter stream established, we’ll launch those channels on your behalf. If you do have a Facebook page and Twitter account set up but are short on the resources to manage it for the purpose of generating sales while building the brands equity; we can help there too.
Facebook has approximately 500,000,000 members. How many of them are current or potential customers of yours? Keep in touch with your fans. Discover what they want and give it give it to them.
Twitter’s growing presence represents a golden opportunity to create, build, and monetize relationships with people and companies who have chosen to follow you!
Have you built out your company’s presence on social networks? Are you aware of how effective social networks are for not only listening to your audience but for driving revenue too? Looking to expand market share?
If you’d like to get more out of your social networking efforts, we know how to successfully create, manage, and montetize your friend, fan, and follower relationships.
Posted by eBrand Media Public Relations Department in Facebook, Marketing, Social Media, Twitter, eBrand Media on November 19th, 2009