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	<title>eBizine &#187; email</title>
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		<title>Email delivery up, opens down, response holds steady</title>
		<link>http://ebizine.com/e-mail-marketing/email-delivery-up-opens-down-response-holds-steady/</link>
		<comments>http://ebizine.com/e-mail-marketing/email-delivery-up-opens-down-response-holds-steady/#comments</comments>
		<pubDate>Thu, 14 Jul 2011 23:20:04 +0000</pubDate>
		<dc:creator>eBrand Media Research Department</dc:creator>
				<category><![CDATA[E-mail marketing]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=1448</guid>
		<description><![CDATA[According to the Harte-Hanks Postfuture Index 2009-2010, email open rates declined to an average of 17% last year, down from 26% in 2009. The report examined metrics for over 2.8 billion email messages sent by about 100 companies in nine vertical industries. The company says that &#8220;&#8230; changing patterns in use of text and imagery&#8230; [...]]]></description>
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		<title>Simple Animated Gif in Email Lifts Conversions 49%</title>
		<link>http://ebizine.com/e-mail-marketing/simple-animated-gif-in-email-lifts-conversions-49/</link>
		<comments>http://ebizine.com/e-mail-marketing/simple-animated-gif-in-email-lifts-conversions-49/#comments</comments>
		<pubDate>Mon, 13 Sep 2010 14:21:14 +0000</pubDate>
		<dc:creator>eBrand Media Research Department</dc:creator>
				<category><![CDATA[E-mail marketing]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[increase conversion rates]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=1144</guid>
		<description><![CDATA[SUMMARY Adding animation to email was all the rage five to seven years ago, and then it fell out of favor &#8212; a classic been-there-done-that-we’re-bored type of thing. Which means, of course, that it’s probably time to revisit the subject. Olympus and other marketers are testing adding animated gifs into their emails, despite so many [...]]]></description>
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		<title>4 Tips for a High Converting Email Marketing Campaign</title>
		<link>http://ebizine.com/e-mail-marketing/4-tips-for-a-high-converting-email-marketing-campaign/</link>
		<comments>http://ebizine.com/e-mail-marketing/4-tips-for-a-high-converting-email-marketing-campaign/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 00:57:15 +0000</pubDate>
		<dc:creator>eBrand Media Research Department</dc:creator>
				<category><![CDATA[E-mail marketing]]></category>
		<category><![CDATA[e-mail]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=994</guid>
		<description><![CDATA[Looking to increase conversions in your email marketing campaign?  Whether you use an in house program or a web-based service to send out your newsletters, there are a few simple tips that can profoundly boost the number of opens, clicks and conversions you get from your subscribers.  These aren’t your standard “personalize the message” style [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>eBrand Media Research Brief: Email is main communication channel worldwide &#8211; IM and SMS well behind</title>
		<link>http://ebizine.com/e-mail-marketing/ebrand-media-research-brief-email-is-main-communication-channel-worldwide-im-and-sms-well-behind/</link>
		<comments>http://ebizine.com/e-mail-marketing/ebrand-media-research-brief-email-is-main-communication-channel-worldwide-im-and-sms-well-behind/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 20:37:20 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[E-mail marketing]]></category>
		<category><![CDATA[e-mail]]></category>
		<category><![CDATA[email]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=584</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive According to Epsilon&#8217;s Global Consumer Email Study, conducted by ROI Research, the survey of over 4000 consumers in 13 countries finds that Email remains a mainstay communication, showing that 87% of North American(and 74% of European respondents are more likely than their peers in APAC to [...]]]></description>
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		<title>eBrand Media Research Brief: E-commerce grows using SEM to acquire and e-mail to retain</title>
		<link>http://ebizine.com/ebrand-media/ebrand-media-research-brief-e-commerce-grows-using-sem-to-acquire-and-e-mail-to-retain/</link>
		<comments>http://ebizine.com/ebrand-media/ebrand-media-research-brief-e-commerce-grows-using-sem-to-acquire-and-e-mail-to-retain/#comments</comments>
		<pubDate>Tue, 19 May 2009 12:57:25 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[E-mail marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[eBrand Media]]></category>
		<category><![CDATA[e-mail]]></category>
		<category><![CDATA[e-mail retention]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=547</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive According to the first installment of of Retailing Online 2009: Marketing Report from Forrester Research and Shop.org, e-commerce sales, including event and movie tickets, will grow about 11% to $156.1 billion this year from $141.3 billion in 2008. Online sales will account for 6% of total [...]]]></description>
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		</item>
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		<title>The real culprit behind unsubscribes</title>
		<link>http://ebizine.com/advertising/the-real-culprit-behind-unsubscribes/</link>
		<comments>http://ebizine.com/advertising/the-real-culprit-behind-unsubscribes/#comments</comments>
		<pubDate>Wed, 18 Mar 2009 10:26:35 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[e-mail]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=306</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive * SUMMARY: This week’s chart comes to you from the MarketingSherpa email summit. In the opening session, we spent some time looking at the challenges facing email marketing. Year after year in our email benchmark survey, the top challenge is identified as ‘Inbox clutter’ and its effect on all [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>eBrand Media uses seven proven strategies to heighten e-mail marketing efficiency</title>
		<link>http://ebizine.com/ebrand-media/ebrand-media-uses-seven-proven-strategies-to-heighten-e-mail-marketing-efficiency/</link>
		<comments>http://ebizine.com/ebrand-media/ebrand-media-uses-seven-proven-strategies-to-heighten-e-mail-marketing-efficiency/#comments</comments>
		<pubDate>Fri, 06 Mar 2009 22:18:56 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[E-mail marketing]]></category>
		<category><![CDATA[eBrand Media]]></category>
		<category><![CDATA[e-mail]]></category>
		<category><![CDATA[eBrand Interactive]]></category>
		<category><![CDATA[email]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=269</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive E-mail marketing is still one of the most powerful marketing, and relationship management, tools available. Even if you’re already inlcuding e-mail marketing as an important part of your media plan, I think, you’ll find the information contained in this blog to be of great interest. SUMMARY: [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Study shows consumers respond positively to direct marketing e-mail</title>
		<link>http://ebizine.com/e-mail-marketing/two-thirds-purchased-products-offline-from-retail-company-email/</link>
		<comments>http://ebizine.com/e-mail-marketing/two-thirds-purchased-products-offline-from-retail-company-email/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 21:20:36 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[E-mail marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=232</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive According to new survey research from Epsilon, the benefits of permission-based direct marketing e-mail campaigns have a significant impact on purchasing behavior and consumer loyalty. * 57% of consumers feel they have a more positive impression of companies when they receive email from them. * 33% [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>eBrand Interactive creates great permission based direct marketing e-mail campaigns!</title>
		<link>http://ebizine.com/marketing/ebrand-interactive-creates-great-permission-based-e-mail-campaigns-to-third-party-lists-for-a-variety-of-advertisers/</link>
		<comments>http://ebizine.com/marketing/ebrand-interactive-creates-great-permission-based-e-mail-campaigns-to-third-party-lists-for-a-variety-of-advertisers/#comments</comments>
		<pubDate>Tue, 13 Jan 2009 15:00:14 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[E-mail marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[eBrand Interactive]]></category>
		<category><![CDATA[e-mail]]></category>
		<category><![CDATA[eBrand Media]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=143</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive eBrand Interactive currently manages Can-Spam compliant, permission based, e-mail marketing campaigns, to third party lists, for a number of name brand advertisers. An increasing number of companies are moving management of their e-mail campaigns to us because of the length and breadth of, not only our [...]]]></description>
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