Posts Tagged email marketing
5 Tips for a Successful Email Marketing Campaign
Whether you’re an email marketing novice or a seasoned professional, there are several aspects to your campaign that you will want to give extra focus to help ensure success. Here are five tips you can employ to help seal the success for your next email marketing campaign.
1. Spend time on the offer
Even the most creative subject lines, beautiful graphics and snappy copy aren’t going to make your email successful if your offer isn’t attractive to your recipients.
Be sure to spend time considering your email offer. Think about what drives your customers to make their purchases. Are they motivated by price, experience or benefits? Is there more than one way to present your offer? If so, which will be the most attractive to your clientele?
One of the best ways to determine which offer is most effective for your email campaign is to perform a test. Break down your email list into four parts: three 5 percent segments to test three separate offers and one 85 percent segment to send the winning offer.
If you are worried about the time it will take to test your offer, don’t be too concerned. Email campaigns have quick results, so you will know which offer is the winning offer within a couple of days. Read the rest of this entry »
Posted by eBrand Media Research Department in E-mail marketing on June 15th, 2011
eBrand Interactive launches digital membership drive for zulily
PORTLAND, OR-(eBizine)-11/30/2010-11:00 AM – eBrand Media, Inc. (EBM), a leading provider of digital advertising and marketing solutions to emerging and established businesses announced today that its agency division, eBrand Interactive, launched the first in a series of email marketing campaigns for the purpose of delivering high value members to zulily.
We’re pleased to have been chosen to launch and manage this membership campaign for zulily, said Tom Polanski, EVP of Sales and Client Development. “We’ll use Can-Spam compliant email marketing to find busy Moms looking for great deals. With over 100 million fresh double opted-in records available to us, we’re able to deliver a clients message to a wide variety of preferences, interests, habits and purchase histories.
“There are thousands of databases of email records but only a handful has any real value. Over the years we’ve discovered which databases will deliver an audience that is genuinely interested in a product, service, or in this case; membership.”
Mr. Polanski concluded with, “The two main elements to success in the generation of memberships that a client is able to monetize through several cycles are the quality of the marketing and the optimization of the program. We’ve spent millions of dollars refining a successful formula that produces traffic which will convert and scale to a high volume. As a result of the well documented success we’ve actualized for our clients; we have an increasing number of companies turning to us to manage lead generation campaigns.”
Posted by eBrand Media Public Relations Department in E-mail marketing, eBrand Interactive, eBrand Media on November 30th, 2010
Easy Newsletter Layout Tweak Lifts Clicks 190% – Just Add 1 Extra Button to Your Email
SUMMARY: Sometimes even the smallest change can make a world of difference in your email design. See how one publisher transformed a related stories link into a gray utility button and immediately saw a 190% increase in clicks and traffic is up 6% on a different landing page.
It’s an easy tweak that if you haven’t considered, you may want to test on your own newsletters.
CHALLENGE
“We had a great product, yet our data showed that readers were spending five minutes a day with us,” says Chris McNeilly, VP Technology, SmartBrief Inc. “We asked ourselves, ‘What can we do to get them to spend 10 minutes a day with us?’ We needed to build on the number of pages that were being viewed.”
Stickiness wasn’t the only thing that McNeilly wanted to bolster for the 1.2 million B-to-B emails they send daily. Improving clickthroughs, enhancing their search ranking and ramping up subscriber growth were also on the agenda.
In 2006, McNeilly and his team added a ‘Track this topic’ link into their newsletters that took readers to applicable news stories. While the hotlink immediately improved clickthroughs, McNeilly knew the feature wasn’t perfect. He wondered if the wording was right and if an actual button might increase clickthroughs even more.
Posted by eBrand Media Research Department in E-mail marketing on September 28th, 2010
Simple Animated Gif in Email Lifts Conversions 49%
SUMMARY
Adding animation to email was all the rage five to seven years ago, and then it fell out of favor — a classic been-there-done-that-we’re-bored type of thing. Which means, of course, that it’s probably time to revisit the subject.
Olympus and other marketers are testing adding animated gifs into their emails, despite so many email providers blocking images by default. We have lessons learned from a real-life mailer who knew the risks but tested it anyway. They’re happy they did: conversions are up 49%.
CHALLENGE
“We had items that we only sell once or twice a year, and we wanted to find something extra to push the performance of the email campaigns promoting them,” says Greg Tickle, Loyalty Direct Marketing Coordinator, Lake Champlain Chocolates. “We did worry about deliverability. The idea going in was that we would likely trade some deliverability for sales conversions.”
Tickle and his team knew the idea of adding more multimedia into their messaging was risky — according to MarketingSherpa’s Email Marketing Benchmark Guide 2007, 48% of consumers say they have HTML images ‘always’ or ‘sometimes’ blocked. But they thought their product line offered an opportunity to visually capture the imagination of their audience with animated gifs.
Posted by eBrand Media Research Department in E-mail marketing on September 13th, 2010
4 Tips for a High Converting Email Marketing Campaign
Looking to increase conversions in your email marketing campaign? Whether you use an in house program or a web-based service to send out your newsletters, there are a few simple tips that can profoundly boost the number of opens, clicks and conversions you get from your subscribers. These aren’t your standard “personalize the message” style email marketing tips, but rather proven steps anyone can take to make sure their message gets noticed by their target market.
1. Put the Opt-Out Link at the Top of the Email – “But won’t that increase the number of unsubscribers?” you might ask. Not necessarily – since people who unsubscribe are most likely not your ideal client anyway. Perhaps they purchased something from your website as a gift but have no particular interest in it themselves. In this case, letting them unsubscribe immediately also reduces the likelihood of your message getting tagged as spam.
Posted by eBrand Media Research Department in E-mail marketing on March 22nd, 2010