Posts Tagged email marketing
4 Tips for a High Converting Email Marketing Campaign
Looking to increase conversions in your email marketing campaign? Whether you use an in house program or a web-based service to send out your newsletters, there are a few simple tips that can profoundly boost the number of opens, clicks and conversions you get from your subscribers. These aren’t your standard “personalize the message” style email marketing tips, but rather proven steps anyone can take to make sure their message gets noticed by their target market.
1. Put the Opt-Out Link at the Top of the Email – “But won’t that increase the number of unsubscribers?” you might ask. Not necessarily – since people who unsubscribe are most likely not your ideal client anyway. Perhaps they purchased something from your website as a gift but have no particular interest in it themselves. In this case, letting them unsubscribe immediately also reduces the likelihood of your message getting tagged as spam.
Posted by eBrand Media Research Department in E-mail marketing on March 22nd, 2010
The real culprit behind unsubscribes
- Inbox Clutter Isn’t the Problem
Posted by Tom Polanski in Advertising on March 18th, 2009
Study shows consumers respond positively to direct marketing e-mail
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
According to new survey research from Epsilon, the benefits of permission-based direct marketing e-mail campaigns have a significant impact on purchasing behavior and consumer loyalty.
* 57% of consumers feel they have a more positive impression of companies when they receive email from them.
* 33% of respondents said they usually visit sites directly, instead of clicking on an email link.
* 67% of respondents said they purchased products offline as a direct result of receiving an email from a retail company.
* 40% said that simply receiving email has a positive impact on their likelihood to make a future purchase from the company.
* 71% remember email communications when making purchases at the sending company’s web site.
* 66% said they usually visit sites directly instead of clicking on an e-mail link.
Consumers responding to this permission-based email branding survey said the receipt of emails makes them feel better about a company and increases chances that they’ll make a purchase, online or off-line.
* 84% of respondents said they like receiving email from companies with whom they register, because even if they don’t always read the message, it’s good to know the information or offer will be there when they’re ready.
* 50% of consumers agreed that receiving email from a company makes them more likely to purchase products from the sender in the future.
* 60% of women regularly save email in their inbox to refer to it later when making purchases.
* 49% of men regularly save email in their inbox to refer to it later when making purchases. This suggests that men are more likely to make impulse buys while women will wait for a deal or contemplate a purchase further.
Read the rest of this entry »
Posted by Tom Polanski in E-mail marketing on March 2nd, 2009
eBrand Interactive creates great permission based direct marketing e-mail campaigns!
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
eBrand Interactive currently manages Can-Spam compliant, permission based, e-mail marketing campaigns, to third party lists, for a number of name brand advertisers. An increasing number of companies are moving management of their e-mail campaigns to us because of the length and breadth of, not only our experience, but our relationships across the internet. eBrand Interactive can deliver to a wide variety of preferences, aspirations, habits and purchase histories. We have successfully created, launched, and managed, hundreds of e-mail campaigns, from mass broadcasts of tens of millions, to small mail outs for niche products.
There are thousands of databases but only a handful has any real value. Six years of experience has taught us the following:
E-mail Lists
We know which databases keep their e-mail lists fresh, and offer truly high quality e-mail recipients, and which don’t. In addition we can target, with statistical confidence, databases that have the highest probability of meeting or beating a targeted CPA for the advertiser while backing into an eCPM for the e-mail database. This knowledge gives our advertisers an opportunity to roll their initial CPM campaigns into ongoing, scalable CPA programs.
Audiences
We have historical and current information regarding the audience demographics, and sometimes, the psychographics, of the highest quality e-mail databases. This in-house intelligence includes, but is not limited to, the percentages of women and men in that audience, their average household income, their level of education and their lifestyle preferences. For example one database we work with is comprised of 87% women, with an average household income of $77,000. 70% of that database is college educated, and 80% of the database shops online. This type of database is perfect for some products/offers but not others.
Posted by Tom Polanski in E-mail marketing, Marketing, eBrand Interactive on January 13th, 2009