Posts Tagged email marketing

ScoreBig chooses eBrand Interactive for quality targeted registrations

eBrand Interactive is contracted to help ScoreBig grow the web’s newest place to get great deals on sports, concert and theater tickets.

Los Angeles, CA–(eBizine)–5/21/2012-9:55 AM – eBrand Media, Inc. (EBM), a leading provider of digital advertising and marketing solutions to emerging and established businesses announced today that its agency division, eBrand Interactive, has been contracted by to help increase innovative new startups audience.

“ScoreBig gives people a new way to score tickets at big discounts. You pick the seats you want, name your price and then you’ll get an immediate response about whether those seats are available at the price you’ve chosen. There are never fees on the tickets, and ticket delivery is free whether you choose to receive them via mail or via email.”, said Tom Polanski, EVP of Business Development at the eBrand Media Group.

Mr. Polanski continued with; “A client recently ran a CPM test with us that produced about a 60% conversion rate from the traffic we delivered to the site and record engagement rates. As a result of the success of this test and other successes of this sort we have an increasing number of companies eager to market their products and services to the 150,000,000 email records we control.

He concluded with; “As always, as part of our service, we offer free consultation to our clients as we endeavor to position our clients for success across multiple platforms with publishers large and small.” Read the rest of this entry »

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Generate additional revenue and a greater ROI from your email lists!

eBrand Media can leverage your company’s email list so that it produces a new revenue stream without impacting your brand and remarketing.   

With more than a decade of experience in purchasing, licensing and monetizing third party email lists, we provide list owners with a risk-free, effortless process that delivers significant dollars to your company’s bottom line without impacting any of your internal marketing efforts.

Your company would simply provide eBrand Media with access to its encrypted email database.  In return, you’ll experience yields that push beyond traditional solutions.

Your company will never be associated with our mailings to your email lists.  Complete CAN-SPAM compliancy.   

A fully-outsourced monetization solution!  There is no upfront investment required.

 

eBrand Media provides:

* Mailing platform
* Targeting technology
* Email creative based on proven templates
* Advertisers
* Deliverability experts
* Dedicated account management
* Reporting
* Monthly checks or wire transfers

Please feel free to reach out through the eBizine contact form to learn more or call us at 818.579.4161.

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eBrand Interactive adds daily deal site EcoBabyBuys.com as a client

eBrand Interactive is contracted to deliver Moms interested in daily deals on eco-friendly and organic baby products!

Los Angeles, CA–(eBizine)–4/09/2012-10:00 AM – eBrand Media, Inc. (EBM), a leading provider of digital advertising and marketing solutions to emerging and established businesses announced today that its agency division, eBrand Interactive, has been contracted to help grow the EcoBabyBuys.com business with CAN-SPAM compliant email to the 150,000,000 people it has permission to market to.

“We manage email lists for a number of well known brands with high volume sites. As a result our lists are continuously scrubbed and refreshed. We’re one of the few companies capable of delivering tens of thousands of targeted and high quality new members month after month. We take private labeled offers from leading companies and send them to people who have opted-in to receive offers from 3rd parties”, said Tom Polanski, EVP of Business Development at the eBrand Media Group.

Mr. Polanski continued with; “EcoBabyBuys.com retained the eBrand Media Group to email its offer to the lists we control for the purpose of finding Moms who are looking eco-friendly diapers, clothes and food for their babies. My email team will launch the campaign slowly so that we can analyze performance with no risk to EcoBabyBuys.com.

He concluded with; “Even though we’re paid on per member basis; the goal, as always, is to ensure that our traffic is meets or beats advertiser mandates. As a full service agency with over 6 years of success in online marketing we’ll work with EcoBabyBuys.com to optimize their site for maximum conversion rates as part of the partnership process. We know what makes consumers tick, click and stick.

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eBrand Interactive is retained to help grow spiritual destination site

SpiritNow, a leading spiritual destination website, retains eBrand Interactive to deliver people genuinely interested in its unique value proposition.

Los Angeles, CA–(eBizine)–2/29/2012-9:35 AM – eBrand Media, Inc. (EBM), a leading provider of digital advertising and marketing solutions to emerging and established businesses announced today that its agency division, eBrand Interactive, has been retained to deliver new members through CAN-SPAM compliant email.

“We manage lists for a number of well known brands and as a result we have permission to market to over 150,000,000 people through our email channel. We take private labeled offers from leading companies and send them to people who have opted-in to receive 3rd party offers”, said Tom Polanski, EVP of Business Development at the eBrand Media Group.

Mr. Polanski concluded with; “SpiritNow retained eBrand to email its offer to the lists we manage. As is always the case, my email team will launch the campaign slowly and intelligently. The process will undoubtedly require optimization. I’ve launched hundreds of campaigns, across multiple platforms, and I have never seen it hit out of the park on the first swing. Every marketing campaign benefits from refinement and that’s one of the many areas where we excel to the benefit of our clients.” Read the rest of this entry »

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Email delivery up, opens down, response holds steady

According to the Harte-Hanks Postfuture Index 2009-2010, email open rates declined to an average of 17% last year, down from 26% in 2009. The report examined metrics for over 2.8 billion email messages sent by about 100 companies in nine vertical industries. The company says that “… changing patterns in use of text and imagery… is having an impact on open rates, without necessarily having an impact on response.”

The study indicates that: 

  • Delivery rates increased to 95% last year, up from 93% in 2009
  • Click rates were steady at 3%
  • Unsubscribe rates dropped from 0.32% to 0.19%
  • Bounce rates declined from 7% to 5%
  • The pharmaceutical and government sectors had the highest open rates, with both topping 25%
  • The technology industry had the lowest open rate at just above 5%

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