Posts Tagged ebrandmedia.com
eBrand Media continues to thrive because of its commitment to core values
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
Our values are at the heart of every thing we do. They foster our behavior and determine our results. They’re a connection to our history, a measure of our success, and a guide for our future.
We believe that if you don’t stand for something, you’ll fall for anything.
The employees at eBrand Media, its divisions, and the companies we choose to partner with, are guided in their work and their interactions with others by six core principles – the values in which we believe. These are the same beliefs that have made us successful since our beginning in 2005.
It matters to us how we play the game
Integrity means honoring our principles – and the rules – even when nobody’s watching. We observe our core values everyday. We play fairly and collaboratively. We believe honesty is a strong antidote to cynicism, and we think that puts us on the winning team.
Our clients mean everything to us
When a company becomes our client, they are, in essence, entrusting their hopes and dreams to us. We feel a responsibility to mentor our clients towards success and to place their interests ahead of ours.
Build relationships with open, clear communication
At eBrand Media, we are first and foremost, communicators. We communicate clearly, actively, and effectively with our clients. We work with our advertisers to convey their message to their intended audience. All that we do is based on this premise.
Posted by Tom Polanski in eBrand Media on April 15th, 2009
Tom Polanski interviews BuzzBack Executive, Carol Fitzgerald
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
Folks, I’m pleased to be able to spend some time with Carol Fitzgerald, President of BuzzBack, a full service online market research company which has developed several really innovative ways to do research. BuzzBack helps a company to understand the likes, dislikes, passions, interests and attitudes of their customer base for a number of purposes which include, but not are not limited to; optimization of the website for improved end-user stickiness and increased conversion rates, introducing new content, products/services based on what customers/clients want and what they’d find compelling and memorable. There are many ways that BuzzBack’s market research can be used, but the long and short of it is this; the research the company provides helps companies become more efficient, which in turn lowers operating costs and enhances ROI.
Tom Polanski: Hi Carol, how are you today?
Carol Fitzgerald: Great, thanks. I appreciate your having me here.
Tom Polanski: You were an English and French major in college. When did you discover a passion for technology?
Carol Fitzgerald: Dartmouth was a beta site for the Macintosh when it was first introduced. I have one of the original Mac’s and used it in college. When I attended my first MacWorld Expo for work, I fell in love with technology — from there I wanted to work for a software company.
Tom Polanski: Carol, before we discuss BuzzBack in further detail, I think it would be of great service if we could maybe discuss what it’s like to be a woman, a mom, who’s President of a company. You have twins, right?
Carol Fitzgerald: Yes, that’s right. They’re 11 years old now, so it’s a bit easier than the early days. But life is a constant juggle and balance. Finding the balance is tough for any Mom, working or non, as time to yourself becomes non-existent. For me, our exciting growth as a company makes it more stressful, but it’s super-motivating also.
Posted by Tom Polanski in Interviews, Tom Polanski on August 4th, 2008