Posts Tagged ebrandinteractive.com
Bobwards.com chooses eBrand Interactive to increase revenue
Bobwards.com retains eBrand Interactive to boost revenue through better search engine marketing management
Los Angeles, CA–(eBizine)–9/26/2011-8:05 AM – eBrand Media, Inc. (EBM), a leading provider of digital advertising and marketing solutions to emerging and established businesses announced today that its agency division, eBrand Interactive, will manage a pivotal marketing channel for Bobwards.com.
“Bobwards.com struggled to define an online national presence because its previous SEM vendor relied mainly on branded terms and localized geo-targeting. This meant they hit return on ad spend goals but the volume of conversions were capped which negatively impacted revenue”, said Tom Polanski, EVP of Business Development at the eBrand Media Group.
“We’re excited to have the opportunity to show Bobwards.com what it has been missing; revenue from an escalation in the number of sales. Money that should have been going to company’s coffers was going to competitors instead due to the poor SEM management Bobwards.com had in place. The cost of opportunity lost.”
Mr. Polanski concluded with; “We’ll do so in a holistic, incremental, and performance based manner. The means used will include but not be limited to the following: automated bidding tools based on sophisticated recursive modeling and predictive analytics, keyword data-mining, progressive keyword growth, automated referrer culling, on the fly multivariate testing and custom created crawlers. Bobwards.com should see about a 33% percent lift in revenue in the first 90 days along with a significant increase in conversions.”
Posted by eBrand Media Public Relations Department in eBrand Interactive, eBrand Media on September 26th, 2011
eBrand Media continues to thrive because of its commitment to core values
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
Our values are at the heart of every thing we do. They foster our behavior and determine our results. They’re a connection to our history, a measure of our success, and a guide for our future.
We believe that if you don’t stand for something, you’ll fall for anything.
The employees at eBrand Media, its divisions, and the companies we choose to partner with, are guided in their work and their interactions with others by six core principles – the values in which we believe. These are the same beliefs that have made us successful since our beginning in 2005.
It matters to us how we play the game
Integrity means honoring our principles – and the rules – even when nobody’s watching. We observe our core values everyday. We play fairly and collaboratively. We believe honesty is a strong antidote to cynicism, and we think that puts us on the winning team.
Our clients mean everything to us
When a company becomes our client, they are, in essence, entrusting their hopes and dreams to us. We feel a responsibility to mentor our clients towards success and to place their interests ahead of ours.
Build relationships with open, clear communication
At eBrand Media, we are first and foremost, communicators. We communicate clearly, actively, and effectively with our clients. We work with our advertisers to convey their message to their intended audience. All that we do is based on this premise.
Posted by Tom Polanski in eBrand Media on April 15th, 2009
Tom Polanski interviews BuzzBack Executive, Carol Fitzgerald
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
Folks, I’m pleased to be able to spend some time with Carol Fitzgerald, President of BuzzBack, a full service online market research company which has developed several really innovative ways to do research. BuzzBack helps a company to understand the likes, dislikes, passions, interests and attitudes of their customer base for a number of purposes which include, but not are not limited to; optimization of the website for improved end-user stickiness and increased conversion rates, introducing new content, products/services based on what customers/clients want and what they’d find compelling and memorable. There are many ways that BuzzBack’s market research can be used, but the long and short of it is this; the research the company provides helps companies become more efficient, which in turn lowers operating costs and enhances ROI.
Tom Polanski: Hi Carol, how are you today?
Carol Fitzgerald: Great, thanks. I appreciate your having me here.
Tom Polanski: You were an English and French major in college. When did you discover a passion for technology?
Carol Fitzgerald: Dartmouth was a beta site for the Macintosh when it was first introduced. I have one of the original Mac’s and used it in college. When I attended my first MacWorld Expo for work, I fell in love with technology — from there I wanted to work for a software company.
Tom Polanski: Carol, before we discuss BuzzBack in further detail, I think it would be of great service if we could maybe discuss what it’s like to be a woman, a mom, who’s President of a company. You have twins, right?
Carol Fitzgerald: Yes, that’s right. They’re 11 years old now, so it’s a bit easier than the early days. But life is a constant juggle and balance. Finding the balance is tough for any Mom, working or non, as time to yourself becomes non-existent. For me, our exciting growth as a company makes it more stressful, but it’s super-motivating also.
Posted by Tom Polanski in Interviews, Tom Polanski on August 4th, 2008
eBrand Interactive introduces “The Magic of Marketing Workshop” to the Pacific Northwest
The Magic of Marketing Workshop is a boot camp for business leaders and marketing
professionals. The Magic of Marketing workshop agenda covers all aspects of
marketing, providing both strategic and implementation guidance to you and your
organization, so you can put the magic of marketing to work for your company.
The Magic of Marketing Workshop will help you:
–>Develop a successful marketing plan that maximizes your marketing investment
–>Budget for your marketing effort (how much should you be spending?) and calculate
your projected return on investment (ROI)
–>Create your company’s brand strategy (position, promise, and personality) and
marketing message (25, 50, and 100+ word descriptions)
–>Build effective websites (design, search engine optimization and marketing) and
marketing materials (brochures, case studies, etc.)
–>Define a target media list, write effective press releases, and gain media
coverage for your companies and/or products
–>Execute effective marketing campaigns, using tips and techniques for email,
direct mail, advertising, and telemarketing efforts
Posted by Tom Polanski in Advertising, Boomer Marketing, Marketing, eBrand Interactive on July 29th, 2008
Ethics in Marketing – A Clear Conscience Is Better Than a Fat Wallet
By Tom Polanski
Marketing created to exploit the uninformed is reprehensible. For better and for worse, depersonalization and anonymity are part and parcel of the web. Since online companies no longer have to live and work in the communities they sell their products and services too, they’re left with names and numbers without a human connection. Too many online marketers have forgotten that we’re still doing business with people who have hopes, dreams and fears just like we do. Many of us have lost or have never been granted the gift of empathy and, interestingly, isn’t a lack of empathy one of the hallmarks of the sociopath?
Posted by Tom Polanski in Ethics on May 22nd, 2008