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	<title>eBizine &#187; ebrand</title>
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		<title>The Brand Says It All</title>
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		<pubDate>Wed, 15 Dec 2010 15:59:54 +0000</pubDate>
		<dc:creator>eBrand Media Research Department</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brand]]></category>
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		<guid isPermaLink="false">http://ebizine.com/?p=1242</guid>
		<description><![CDATA[According to a recent study by the Custom Content Council in partnership with ContentWise, branded content initiatives are considered by marketers to be more effective than any other leading form of advertising and marketing. The study shows that content spending is the second highest ever per company.  Print represented 43% of the total spending, while electronic [...]]]></description>
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		<title>eBrand Media Research Brief: TV elevates brand status and perception of quality for young people</title>
		<link>http://ebizine.com/teentalk/ebrand-media-research-brief-tv-elevates-brand-status-and-perception-of-quality-for-young-people/</link>
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		<pubDate>Wed, 13 May 2009 18:48:31 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Teen Talk]]></category>
		<category><![CDATA[Trend Tracker]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[brand]]></category>
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		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[television]]></category>
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		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive According to study results released by MTV Networks International, reported by MarketingCharts, television remains the most effective medium for reaching today&#8217;s youth, and it also is most efficient for introducing young people to brands and helping to shape their decisions about purchasing. The study finds that [...]]]></description>
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