Posts Tagged eBrand Media
Tabcom, LLC chooses eBrand Media to manage a critical digital marketing channel for its Garden division.
Pets United rebranded as Tabcom, LLC to better reflect its growing number of diversified e-commerce businesses. After months of research, and a thorough investigation of competing agencies, Tabcom, LLC chose eBrand Media, and its long-time technology partner, to manage search engine marketing for its Garden.com division. eBrand was chosen over the competition because of its proven ability to provide industry-leading marketing solutions that meet or beat client mandated performance metrics.
“We’re extremely proud to have won the business of Tabcom. We understand that when a company chooses our agency, they are, in essence, entrusting, at least in part, their hopes and goals to my team and me. Since the day we opened our doors in 2005, we’ve helped to increase revenue, enhance the ROI, and expand market share for dozens of clients”, said Tom Polanski, EVP of Sales and Client Development. “We’ve delivered a string of successes that has resulted in a client retention rate of about 97%. In summary, we’ve effectively launched and managed hundreds of online marketing campaigns across multiple platforms with dozens of publishers, networks, and databases.
Mr. Polanski continued, “eBrand Media clients have found that our wealth of experience and knowledge dramatically increases the probability of success, as defined by hitting targeted performance metrics, when we manage the launch and optimization of campaigns. More often than not, we’re able to save our clients the cost of testing because we know where to broadcast their message so that it reaches their target audience at the right time in the shopping process”
Posted by eBrand Media Public Relations Department in eBrand Interactive, eBrand Media on May 17th, 2010
Tiger Direct chooses eBrand Media!
After months of research, Tiger Direct, a division of Systemax Technology Group, chose eBrand Media and its technology partner to manage the company’s Yahoo! SSP program. eBrand was chosen over the competition because of its proven ability to provide industry-leading marketing solutions that meet or beat client mandated performance metrics.
“Since the day we opened our doors in 2005, we’ve helped to increase revenue, enhance the ROI, and expand market share for dozens of clients”, said Tom Polanski, EVP of Sales and Client Development. “We’ve delivered a string of successes that has resulted in an unheard of client retention rate of about 97%. In summary, we’ve effectively launched and managed hundreds of online marketing campaigns across multiple platforms with dozens of publishers, networks, and databases.
Mr. Polanski continued, “eBrand Media clients have found that our wealth of experience and knowledge dramatically increases the probability of success, as defined by hitting targeted performance metrics, when we manage the launch and optimization of campaigns. More often than not, we’re able to save our clients the cost of testing because we know where to broadcast their message so that it reaches their target audience at the right time in the shopping process”
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Posted by Tom Polanski in Marketing, eBrand Interactive, eBrand Media on August 14th, 2009
eBrand Media Research Brief: Advertise or die on the vine!
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
According to a new Ad-ology Research study, “Advertising’s Impact in a Soft Economy,” more than 48% of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling. Conversely, a vast majority perceives businesses that continue to advertise as being competitive or committed to doing business.
C. Lee Smith, president and CEO of Ad-ology Research, says “It is critical to advertise in the current economic climate, to maintain long-term positive consumer perception of your brand… advertising… assures consumers of a business’ reliability… ”
Other key findings include:
Posted by Tom Polanski in Advertising on May 29th, 2009
eBrand Media Research Brief: E-commerce grows using SEM to acquire and e-mail to retain
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
According to the first installment of of Retailing Online 2009: Marketing Report from Forrester Research and Shop.org, e-commerce sales, including event and movie tickets, will grow about 11% to $156.1 billion this year from $141.3 billion in 2008. Online sales will account for 6% of total retail sales this year, up from 5% last year. Retailers report that their conversion rates continue to hover between 3% and 3.5%.
While Internet sales growth continues to outpace traditional retail sales, 54% of online retailers expect overall retail growth to slow during the next 12 months, and 57% acknowledge the economy is hurting their bottom line, according to the survey.
Although many retailers expect lower sales, however, four out of five surveyed online retailers think the web is better suited than other channels to withstand the recession and one-third say the downturn has helped them capture greater market share, the study found
Scott Silverman, Shop.org Executive Director, says “… Online retailers are trying to weather this economic storm by doing more with less, making smart spending decisions, and leveraging effective, affordable tactics like e-mail to grow their businesses.”
Posted by Tom Polanski in E-mail marketing, SEM, eBrand Media on May 19th, 2009