Posts Tagged eBrand Media
Palm Beach Jewelry retains eBrand Media to dramatically increase customer acquisition
Palm Beach Jewelry retains eBrand Interactive to boost revenue by emailing its unique value proposition to the 150,000,000 people the agency has permission to market to.
Los Angeles, CA–(eBizine)–11/28/2011-9:35 AM – eBrand Media, Inc. (EBM), a leading provider of digital advertising and marketing solutions to emerging and established businesses announced today that its agency division, eBrand Interactive, will manage a pivotal marketing channel for Palm Beach Jewelry.
“We manage lists for a number of well known brands and as a result we have permission to market to over 150,000,000 people through our CAN-Spam compliant email channel. We take private labeled offers from leading companies and send them to people who have opted to receive offers from 3rd parties. In short we email 3rd party offers to 3rd party email lists that we’ve been licensed to manage”, said Tom Polanski, EVP of Business Development at the eBrand Media Group.
Mr. Polanski concluded with; “My email team always starts in a slow, intelligent manner so as to ensure that the email traffic we deliver meets or beats advertiser mandates while backing into an eCPM for the list owners. We always work with our clients to optimize their campaigns so that they are consistently positioned to actualize a maximum return at the lowest possible cost”. Read the rest of this entry »
Posted by eBrand Media Public Relations Department in Tom Polanski, eBrand Interactive, eBrand Media on November 28th, 2011
Bobwards.com chooses eBrand Interactive to increase revenue
Bobwards.com retains eBrand Interactive to boost revenue through better search engine marketing management
Los Angeles, CA–(eBizine)–9/26/2011-8:05 AM – eBrand Media, Inc. (EBM), a leading provider of digital advertising and marketing solutions to emerging and established businesses announced today that its agency division, eBrand Interactive, will manage a pivotal marketing channel for Bobwards.com.
“Bobwards.com struggled to define an online national presence because its previous SEM vendor relied mainly on branded terms and localized geo-targeting. This meant they hit return on ad spend goals but the volume of conversions were capped which negatively impacted revenue”, said Tom Polanski, EVP of Business Development at the eBrand Media Group.
“We’re excited to have the opportunity to show Bobwards.com what it has been missing; revenue from an escalation in the number of sales. Money that should have been going to company’s coffers was going to competitors instead due to the poor SEM management Bobwards.com had in place. The cost of opportunity lost.”
Mr. Polanski concluded with; “We’ll do so in a holistic, incremental, and performance based manner. The means used will include but not be limited to the following: automated bidding tools based on sophisticated recursive modeling and predictive analytics, keyword data-mining, progressive keyword growth, automated referrer culling, on the fly multivariate testing and custom created crawlers. Bobwards.com should see about a 33% percent lift in revenue in the first 90 days along with a significant increase in conversions.”
Posted by eBrand Media Public Relations Department in eBrand Interactive, eBrand Media on September 26th, 2011
eBrand Media is celebrating 5 years in business today!
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
I’m going to keep this short. My partners and I started eBrand Media in September, 2005. Our first office was a dusty attic of an apartment building. We didn’t have any money other than our savings and credit cards. We did have, and still have, excellent reputations, and contentiously cultivated relationships with companies we care for and care about.
Although I am incredibly grateful for my team and for everyone who has contributed to our success; I must admit though that I have a special place in my heart for the companies that took a leap of faith and entrusted their business hopes and goals to us. I’m proud to be able to say publicly, and without fear of contradiction, that we haven’t disappointed anyone.
In particular, I extend my heartfelt thanks to Home Security Store for being our first client, and a client that has been with us for the whole journey.
Here’s to you and here’s to another 5 years of success and growth for us.
Posted by Tom Polanski in eBrand Media on September 13th, 2010
Tabcom, LLC chooses eBrand Media to manage a critical digital marketing channel for its Garden division.
Pets United rebranded as Tabcom, LLC to better reflect its growing number of diversified e-commerce businesses. After months of research, and a thorough investigation of competing agencies, Tabcom, LLC chose eBrand Media, and its long-time technology partner, to manage search engine marketing for its Garden.com division. eBrand was chosen over the competition because of its proven ability to provide industry-leading marketing solutions that meet or beat client mandated performance metrics.
“We’re extremely proud to have won the business of Tabcom. We understand that when a company chooses our agency, they are, in essence, entrusting, at least in part, their hopes and goals to my team and me. Since the day we opened our doors in 2005, we’ve helped to increase revenue, enhance the ROI, and expand market share for dozens of clients”, said Tom Polanski, EVP of Sales and Client Development. “We’ve delivered a string of successes that has resulted in a client retention rate of about 97%. In summary, we’ve effectively launched and managed hundreds of online marketing campaigns across multiple platforms with dozens of publishers, networks, and databases.
Mr. Polanski continued, “eBrand Media clients have found that our wealth of experience and knowledge dramatically increases the probability of success, as defined by hitting targeted performance metrics, when we manage the launch and optimization of campaigns. More often than not, we’re able to save our clients the cost of testing because we know where to broadcast their message so that it reaches their target audience at the right time in the shopping process”
Posted by eBrand Media Public Relations Department in eBrand Interactive, eBrand Media on May 17th, 2010