Posts Tagged eBrand Interactive
eBrand Media and eBrand Interactive continue rapid growth as a result of adherence to core values and by providing industry-leading marketing solutions
Los Angeles, CA–(eBizine)–7/24/2012-7:55 AM – eBrand Media, Inc. (EBM), a leading provider of digital advertising and marketing solutions to emerging and established businesses announced today that it will no longer issue press releases, bulletins, or updates until some time in the future.
“The team and I have decided to discontinue, for now, our seven year tradition of issuing press releases. That said; our sterling reputation for producing client-side success is a guarantee that companies will continue to seek us out ”, said Tom Polanski, EVP of Business Development at the eBrand Media Group.
Mr. Polanski continued with; “We’re extremely busy servicing our current and ever expanding roster of clients. As a result we’re dedicating every moment and every bit of our talent towards actualizing continued business growth for our clients for the purpose of ensuring that our client retention rate continues to hover at around 97%.”
He concluded with; “At some point in the future we’ll probably make announcements again regarding client acquisition, ongoing success stories and in-house developments. But for now; it’s all hands on deck because we believe that it’s easier and more profitable to keep an existing client happy than it is to continually invest in looking for new ones. We’re always more than happy to produce references, testimonials and case studies upon request.”
Palm Beach Jewelry retains eBrand Interactive to boost revenue by emailing its unique value proposition to the 150,000,000 people the agency has permission to market to.
Los Angeles, CA–(eBizine)–11/28/2011-9:35 AM – eBrand Media, Inc. (EBM), a leading provider of digital advertising and marketing solutions to emerging and established businesses announced today that its agency division, eBrand Interactive, will manage a pivotal marketing channel for Palm Beach Jewelry.
“We manage lists for a number of well known brands and as a result we have permission to market to over 150,000,000 people through our CAN-Spam compliant email channel. We take private labeled offers from leading companies and send them to people who have opted to receive offers from 3rd parties. In short we email 3rd party offers to 3rd party email lists that we’ve been licensed to manage”, said Tom Polanski, EVP of Business Development at the eBrand Media Group.
Mr. Polanski concluded with; “My email team always starts in a slow, intelligent manner so as to ensure that the email traffic we deliver meets or beats advertiser mandates while backing into an eCPM for the list owners. We always work with our clients to optimize their campaigns so that they are consistently positioned to actualize a maximum return at the lowest possible cost”. Read the rest of this entry »
Bobwards.com retains eBrand Interactive to boost revenue through better search engine marketing management
Los Angeles, CA–(eBizine)–9/26/2011-8:05 AM – eBrand Media, Inc. (EBM), a leading provider of digital advertising and marketing solutions to emerging and established businesses announced today that its agency division, eBrand Interactive, will manage a pivotal marketing channel for Bobwards.com.
“Bobwards.com struggled to define an online national presence because its previous SEM vendor relied mainly on branded terms and localized geo-targeting. This meant they hit return on ad spend goals but the volume of conversions were capped which negatively impacted revenue”, said Tom Polanski, EVP of Business Development at the eBrand Media Group.
“We’re excited to have the opportunity to show Bobwards.com what it has been missing; revenue from an escalation in the number of sales. Money that should have been going to company’s coffers was going to competitors instead due to the poor SEM management Bobwards.com had in place. The cost of opportunity lost.”
Mr. Polanski concluded with; “We’ll do so in a holistic, incremental, and performance based manner. The means used will include but not be limited to the following: automated bidding tools based on sophisticated recursive modeling and predictive analytics, keyword data-mining, progressive keyword growth, automated referrer culling, on the fly multivariate testing and custom created crawlers. Bobwards.com should see about a 33% percent lift in revenue in the first 90 days along with a significant increase in conversions.”
eBrand Media, Inc. (EBM), a leading provider of online advertising and marketing solutions announced today that its agency division, eBrand Interactive, has been chosen by Office World, Inc. to manage an important interactive marketing channel.
“Although Office World was doing a stellar job managing SEM in-house, they wanted to achieve greater revenue, a higher volume of conversions, and an enhanced return on ad spend. After interviewing several companies they chose to partner with us”, explained Tom Polanski, EVP of Sales and Client Development at eBrand Media. “Our initial task will be to customize our services to accommodate the unique needs and goals of Office World for the purpose maximizing the performance of their PPC channels.”
Mr. Polanski continued; “eBrand Interactive is versatile and nimble. We along with our partners will quickly refine the Google, Yahoo!, and Bing accounts for the purpose of optimizing or eliminating underperforming keyword while expanding the keyword list utilizing the product data-feed to generate keywords with positive conversion data to support their insertion into paid search accounts. Simultaneously we will then customize a set of rules, and bid management tools, while always following best practices developed during 10 years of successful digital media management. We expect to grow revenue by approximately 33% in the first 90 days while cutting costs.”