Posts Tagged eBrand Interactive
Check out the new eBrand Interactive logo for soon to be launched site redesign!
Posted by eBrand Media Public Relations Department in eBrand Interactive on May 24th, 2010
Tabcom, LLC chooses eBrand Media to manage a critical digital marketing channel for its Garden division.
Pets United rebranded as Tabcom, LLC to better reflect its growing number of diversified e-commerce businesses. After months of research, and a thorough investigation of competing agencies, Tabcom, LLC chose eBrand Media, and its long-time technology partner, to manage search engine marketing for its Garden.com division. eBrand was chosen over the competition because of its proven ability to provide industry-leading marketing solutions that meet or beat client mandated performance metrics.
“We’re extremely proud to have won the business of Tabcom. We understand that when a company chooses our agency, they are, in essence, entrusting, at least in part, their hopes and goals to my team and me. Since the day we opened our doors in 2005, we’ve helped to increase revenue, enhance the ROI, and expand market share for dozens of clients”, said Tom Polanski, EVP of Sales and Client Development. “We’ve delivered a string of successes that has resulted in a client retention rate of about 97%. In summary, we’ve effectively launched and managed hundreds of online marketing campaigns across multiple platforms with dozens of publishers, networks, and databases.
Mr. Polanski continued, “eBrand Media clients have found that our wealth of experience and knowledge dramatically increases the probability of success, as defined by hitting targeted performance metrics, when we manage the launch and optimization of campaigns. More often than not, we’re able to save our clients the cost of testing because we know where to broadcast their message so that it reaches their target audience at the right time in the shopping process”
Posted by eBrand Media Public Relations Department in eBrand Interactive, eBrand Media on May 17th, 2010
eBrand Media Research Brief: Relevant, useful, incentivized advertising appeal confirmed again
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
A survey by Lightspeed Research and the Internet Advertising Bureau concludes that the Online audience relates most to advertising that is relevant, useful and incentified with special offers, but there are key differences by age group when developing creative executions.
The survey found that money-off particularly appeals to 18-35 year olds who are more interested in special offers, the entertainment factor, and exclusive information. For 45-54 year olds however, ads need to be more relevant and useful to make an impact. And, in all age groups, there is an appeal to advertisers to better understand their needs.
Every age group surveyed chose sponsored links in a search result, and advertising within a page as the top two ad formats for sparking their interest to click through to the advertisers’ website. Newer forms of online advertising are gaining ground, says the report, with ads using sound and video, widgets, in-game advertising and free gifts.
Posted by Tom Polanski in Advertising on May 18th, 2009
eBrand Media continues to thrive because of its commitment to core values
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
Our values are at the heart of every thing we do. They foster our behavior and determine our results. They’re a connection to our history, a measure of our success, and a guide for our future.
We believe that if you don’t stand for something, you’ll fall for anything.
The employees at eBrand Media, its divisions, and the companies we choose to partner with, are guided in their work and their interactions with others by six core principles – the values in which we believe. These are the same beliefs that have made us successful since our beginning in 2005.
It matters to us how we play the game
Integrity means honoring our principles – and the rules – even when nobody’s watching. We observe our core values everyday. We play fairly and collaboratively. We believe honesty is a strong antidote to cynicism, and we think that puts us on the winning team.
Our clients mean everything to us
When a company becomes our client, they are, in essence, entrusting their hopes and dreams to us. We feel a responsibility to mentor our clients towards success and to place their interests ahead of ours.
Build relationships with open, clear communication
At eBrand Media, we are first and foremost, communicators. We communicate clearly, actively, and effectively with our clients. We work with our advertisers to convey their message to their intended audience. All that we do is based on this premise.
Posted by Tom Polanski in eBrand Media on April 15th, 2009