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Gemvara, Rent the Runway and Bonobos retained eBrand Interactive to deliver people genuinely interested in their unique value propositions for the holiday season.   

Los Angeles, CA–(eBizine)–1/03/2012-8:45 AM – eBrand Media, Inc. (EBM), a leading provider of digital advertising and marketing solutions to emerging and established businesses announced today that its agency division, eBrand Interactive, directed thousands of visitors to the Gemvara, Bonobos, and Rent the Runway websites during the holiday season through CAN-SPAM compliant email on a CPC (cost-per-click), CPM (cost-per-thousand), and CPL (cost-per-lead)  basis. The agency met all established benchmarks while doing so.

“We manage lists for a number of well known brands and as a result we have permission to market to over 150,000,000 people through our CAN-Spam compliant email channel. We take private labeled offers from leading companies and send them to people who have opted to receive offers from 3rd parties. In short we email 3rd party offers to 3rd party email lists that we’ve been licensed to manage”, said Tom Polanski, EVP of Business Development at the eBrand Media Group.

Mr. Polanski went on to say; “Gemvara, Bonobos, and Rent the Runway retained eBrand to email their offers for the critical holiday season to the lists we manage. My email team started mailing slowly so that we could analyze performance with minimal risk to these companies. The goal as always is to ensure that our traffic is meeting or beating advertiser mandates. In this case hitting the established CPA (cost-per-acquisition) or lowering it. Once our analysis was done on the initial test, we were had the clarity and statistical confidence to scale while adhering to mandates. As a result we now have an ongoing relationship with each of these companies”. Read the rest of this entry »