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		<title>Q&amp;A: Roger Williams of Right Media</title>
		<link>http://ebizine.com/interviews/qa-roger-williams-of-right-media/</link>
		<comments>http://ebizine.com/interviews/qa-roger-williams-of-right-media/#comments</comments>
		<pubDate>Wed, 06 May 2009 20:08:48 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[ebizine]]></category>
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		<description><![CDATA[by Graham Charlton The Right Media Exchange was launched in 2005 and acts a a stock exchange for advertisers and publishers. It was acquired by Yahoo in 2007 for $680m. It now claims to have over 240 Exchange members, with 8bn transactions a day going through the Exchange. I&#8217;ve been talking to Roger Williams, the [...]]]></description>
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		<title>The importance of building trust online with strong, consistent branding and customer-centric practices</title>
		<link>http://ebizine.com/advertising/the-importance-of-building-trust-online-with-strong-consistent-branding-and-customer-centric-practices/</link>
		<comments>http://ebizine.com/advertising/the-importance-of-building-trust-online-with-strong-consistent-branding-and-customer-centric-practices/#comments</comments>
		<pubDate>Thu, 21 Aug 2008 11:30:42 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Customer Centric]]></category>
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		<category><![CDATA[online shopping]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=93</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive I&#8217;m surprised by the number of companies that lack an understanding of how to improve stickiness on their site. Every end-user approaches a site for the first time with a degree of anxiety. We’re all a little apprehensive about whether the site will be secure, easy [...]]]></description>
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		<title>3 Simple Steps for creating a successful viral e-mail campaign to your house lists.</title>
		<link>http://ebizine.com/marketing/3-simple-steps-for-creating-a-successful-viral-e-mail-campaign-to-your-house-lists/</link>
		<comments>http://ebizine.com/marketing/3-simple-steps-for-creating-a-successful-viral-e-mail-campaign-to-your-house-lists/#comments</comments>
		<pubDate>Fri, 15 Aug 2008 11:30:59 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
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		<guid isPermaLink="false">http://ebizine.com/?p=87</guid>
		<description><![CDATA[By Tom Polanski, Mojo Marketing Maestro, eBrand Media and eBrand Interactive The case study that I’ve included to below got me to thinking that any advertiser could use the success principles InterContinental Hotels Group discovered to market to their house lists. They would just have to tailor the incentive to their offer. If it’s too [...]]]></description>
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		<title>Dennis Consorte, Director of eCommerce, David&#8217;s Cookies, discusses marketing and selling cookies online</title>
		<link>http://ebizine.com/interviews/83/</link>
		<comments>http://ebizine.com/interviews/83/#comments</comments>
		<pubDate>Mon, 11 Aug 2008 11:30:40 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Advertising]]></category>
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		<category><![CDATA[cookies]]></category>
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		<guid isPermaLink="false">http://ebizine.com/?p=83</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive Folks, we’re really tickled to be able to spend some time with Dennis Consorte, Director of e-Commerce at David’s Cookies. When you get a chance, check out the site.  A lot of really scrumptious cookies and deserts. I know the eBrand Group will be using David’s [...]]]></description>
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		<title>Tom Polanski introduces Carol Fitzgerald, President of BuzzBack Market Research</title>
		<link>http://ebizine.com/advertising/tom-polanski-is-pleased-to-introduce-carol-fitzgerald-president-of-buzzback-market-research/</link>
		<comments>http://ebizine.com/advertising/tom-polanski-is-pleased-to-introduce-carol-fitzgerald-president-of-buzzback-market-research/#comments</comments>
		<pubDate>Fri, 01 Aug 2008 20:38:49 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Tom Polanski]]></category>
		<category><![CDATA[ebizine]]></category>
		<category><![CDATA[eBrand Interactive]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=80</guid>
		<description><![CDATA[Hi Everybody, On Monday, August the 4th, we’re finally publishing our long awaited, exclusive interview with Fitzgerald regarding BuzzBack and the services her company offers. We&#8217;re almost fanatical in our belief in research. We’ve worked with hundreds of companies over the years and only a few understand what makes their customers tick, click and stick [...]]]></description>
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		<title>Diana Nelson, CEO of Kazoo Toys, discusses business trials and triumphs with Tom Polanski</title>
		<link>http://ebizine.com/tom-polanski/diana-nelson-ceo-of-kazoo-toys-discusses-business-trials-and-triumphs-with-tom-polanski/</link>
		<comments>http://ebizine.com/tom-polanski/diana-nelson-ceo-of-kazoo-toys-discusses-business-trials-and-triumphs-with-tom-polanski/#comments</comments>
		<pubDate>Wed, 30 Jul 2008 14:48:00 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Interviews]]></category>
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		<category><![CDATA[Advertising]]></category>
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		<category><![CDATA[ceo interviews]]></category>
		<category><![CDATA[diana nelson]]></category>
		<category><![CDATA[ebizine]]></category>
		<category><![CDATA[eBrand Interactive]]></category>
		<category><![CDATA[eBrand Media]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=78</guid>
		<description><![CDATA[By Tom Polanski, EVP. eBrand Media and eBrand Interactive Tom Polanski: Folks, I’m very pleased that Diana has found the time to spend a few moments with us today. Hi Diana, I hope that you’re doing well.   Diana Nelson: Thank you Tom. I am and how are you? Tom Polanski: I’m doing great. Thanks for asking. You [...]]]></description>
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		<title>eBrand Media introduces Mel Ronick as a guest eBizine contributor.</title>
		<link>http://ebizine.com/advertising/ebizine-is-pleased-to-introduce-mel-ronick-as-a-guest-contributor/</link>
		<comments>http://ebizine.com/advertising/ebizine-is-pleased-to-introduce-mel-ronick-as-a-guest-contributor/#comments</comments>
		<pubDate>Tue, 15 Jul 2008 11:30:57 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Customer Centric]]></category>
		<category><![CDATA[Growing a Business]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[ebizine]]></category>
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		<guid isPermaLink="false">http://ebizine.com/?p=67</guid>
		<description><![CDATA[By Tom Polanski Mr. Ronick&#8217;s first article will appear in eBizine tomorrow, Wednesday, the 16th. So that you get to know a little about Roncik we&#8217;ve taken the liberty of preparing an over view.  Mel is President of Stacks and Stacks, www.stacksandstacks.com, an e-commerce business which offers storage, organization and furnishing products. He started his career at IBM [...]]]></description>
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