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	<title>eBizine &#187; e-commerce</title>
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	<link>http://ebizine.com</link>
	<description>A business magazine in a blog format</description>
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		<title>The importance of building trust online with strong, consistent branding and customer-centric practices</title>
		<link>http://ebizine.com/advertising/the-importance-of-building-trust-online-with-strong-consistent-branding-and-customer-centric-practices/</link>
		<comments>http://ebizine.com/advertising/the-importance-of-building-trust-online-with-strong-consistent-branding-and-customer-centric-practices/#comments</comments>
		<pubDate>Thu, 21 Aug 2008 11:30:42 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Customer Centric]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[ebizine]]></category>
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		<category><![CDATA[online shopping]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=93</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive I&#8217;m surprised by the number of companies that lack an understanding of how to improve stickiness on their site. Every end-user approaches a site for the first time with a degree of anxiety. We’re all a little apprehensive about whether the site will be secure, easy [...]]]></description>
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		<title>15 common sense marketing steps for small business owners to take through thick and thin</title>
		<link>http://ebizine.com/advertising/15-markekitng-steps-to-execute-in-a-struggling-economy/</link>
		<comments>http://ebizine.com/advertising/15-markekitng-steps-to-execute-in-a-struggling-economy/#comments</comments>
		<pubDate>Fri, 25 Jul 2008 21:34:04 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=74</guid>
		<description><![CDATA[By Tom Polanski Here are 15 excellent marketing reminders for small business owners to think about over the weekend - 1. Conduct a Competitive Analysis and Plan Your Strategy 2. Optimize Your Home Page and Landing Pages 3. Optimize Your Website Copy 4. Implement Your Website Metrics and Testing Platform(s) 5. Improve Your Order Process [...]]]></description>
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		<title>Gender Specific Traits Affect Web Usage, Fact or Fiction?</title>
		<link>http://ebizine.com/advertising/men-from-mars-visit-best-buy-first-women-from-venus-shop-zappos/</link>
		<comments>http://ebizine.com/advertising/men-from-mars-visit-best-buy-first-women-from-venus-shop-zappos/#comments</comments>
		<pubDate>Wed, 25 Jun 2008 16:15:24 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Boomer Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media Planning & Buying]]></category>
		<category><![CDATA[Reaching Women]]></category>
		<category><![CDATA[Relationship Marketing]]></category>
		<category><![CDATA[boomer advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[ebrand marketing]]></category>
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		<category><![CDATA[thomas polanski]]></category>
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		<guid isPermaLink="false">http://ebizine.com/?p=62</guid>
		<description><![CDATA[By Tom Polanski I spent part of the afternoon in our library and came across an article, based on PEW studies, regarding differences in the way that gender searches. All of it is pretty obvious. It’s not rocket science. Gender traits, many of them seemingly stereotypical, carry over to the internet. For example, women are [...]]]></description>
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		<title>Automatic Triggers, Fixed Action Patterns and Odd Number Pricing. Turning Browsers into Buyers.</title>
		<link>http://ebizine.com/advertising/automatic-triggers-fixed-action-patterns-and-odd-number-pricing-turning-browsers-into-buyers/</link>
		<comments>http://ebizine.com/advertising/automatic-triggers-fixed-action-patterns-and-odd-number-pricing-turning-browsers-into-buyers/#comments</comments>
		<pubDate>Fri, 13 Jun 2008 13:52:43 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Growing a Business]]></category>
		<category><![CDATA[Home Based Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[advertising ageny]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[home based business]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[small busines]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=59</guid>
		<description><![CDATA[By Tom Polanski Recently, I came across some information about pricing. Researchers at Cornell University believe you’re better off pricing your products with an odd number than with an even number (for example, $39.71 vs. $40.00). The researchers found that odd numbers cause buyers momentary confusion. Confused, people fall back on associations. And people associate [...]]]></description>
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		<title>Is Your Head Buried in The Sand?</title>
		<link>http://ebizine.com/advertising/is-your-head-buried-in-the-sand/</link>
		<comments>http://ebizine.com/advertising/is-your-head-buried-in-the-sand/#comments</comments>
		<pubDate>Tue, 20 May 2008 16:05:05 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=48</guid>
		<description><![CDATA[By Tom Polanski It’s clear to me that e-commerce businesses are short-changing themselves in a number of ways. First, they seldom factor in offline sales and lifetime value when making marketing decisions. Secondly, many think in terms of net margin (again they don’t factor in revenue from offline sales and lifetime value). In addition, many are [...]]]></description>
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		<title>&#8220;Start Negotiating&#8221; or &#8220;Make An Offer&#8221; Buttons On Sites Selling High Price Items</title>
		<link>http://ebizine.com/seeingintothefuture/the-%e2%80%9cnegotiate-now%e2%80%9d-button-another-great-idea-from-ebrand-media/</link>
		<comments>http://ebizine.com/seeingintothefuture/the-%e2%80%9cnegotiate-now%e2%80%9d-button-another-great-idea-from-ebrand-media/#comments</comments>
		<pubDate>Tue, 06 May 2008 17:07:52 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Seeing Into the Future]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[start up]]></category>
		<category><![CDATA[Tom Polanski]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=47</guid>
		<description><![CDATA[By Tom Polanski eBrand Media has several e-tailers who sell high priced items through their websites.  It occurred to me the other day that there is one feature that really could benefit to our clients that is missing from the tens of thousands of sites we’ve visited; a “Start Negotiating” button placed under the &#8220;Buy Now&#8221; button [...]]]></description>
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