Posts Tagged display advertising

By Tom Polanski, EVP, eBrand Media and eBrand Interactive

From its inception, eBrand Interactive has maintained a singular focus. We drive quality, targeted traffic to client web sites. That’s the bottom line of what we do. Over the years, the company has found numerous inventive ways to meet that bottom line. The key to our growth is our undistracted focus on our core areas of competency which includes our e-commerce expertise and our strategic agency relationships with all of the major portals. This focus allows us to create value propositions for our clients. The client can come to eBrand Interactive to create and manage a complete internet advertising campaign.

We understand return on investment. For most businesses, the internet has become the ultimate direct marketing tool. As a result of our ability to track and measure advertising campaigns, we can design advertising programs that consistently create a profit for our clients. That’s why we maintain a client retention rate of approximately 98%.

From its initial concept, eBrand Interactive has flourished into a full-service online marketing and advertising agency, providing clients with all the tools and advertising exposure needed to effectively use the Internet to sell their products and services.

We have significant agency relationships with most of the major portals, including MSN, and Yahoo!, as well as other high traffic sites, where we display our client’s advertising in premier placements. Because we can bring dozens of clients to a particular 3rd party from a single point of purchase, we’re often able to provide exceptional pricing and exclusive inventory deals.

Using our years of experience in buying millions of dollars in media we know which placements, publishers and networks will have the highest probability of meeting or beating mandated performance metrics.

As you know, the two main elements to success in the generation of sales that hit a targeted CPA are the quality of the advertising and the optimization of the program. We’ve spent years refining an advertising formula that produces traffic of an extremely high quality that converts while still having the ability to scale up to a high volume when successful. Next is a case study demonstrating one of the ways we’ve created custom display advertising campaigns to drive conversions for clients while building their brand equity:

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