Posts Tagged customer retention

By Tom Polanski, EVP, eBrand Media and eBrand Interactive

When it comes to keeping your best customers, what methods do you use?  The fact is, in a sluggish economy, cutting back on purchases and spending is what most consumers do first.   Companies, on the other hand, figure they can afford to trim back their sales force, customer service staff, and their marketing budget.  Those companies assume, without the support of sound statistical evidence, that they can manage search engine marketing, display advertising, and email retention programs in-house.  They think they can handle it all themselves.  Numerous case studies indicate otherwise while demonstrating that it is more cost effective and profitable to out-source to companies that specialize in a particular service. 

Read the rest of this entry »