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	<title>eBizine &#187; cross-channel attribution</title>
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		<title>Attribution, Recursive, and Predictive Modeling &#8211; The Marketing Sciences of the New Frontier</title>
		<link>http://ebizine.com/trendtracker/attribution-recursive-and-predictive-modeling-the-marketing-sciences-of-the-new-frontier/</link>
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		<pubDate>Sun, 14 Mar 2010 22:29:29 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Tom Polanski]]></category>
		<category><![CDATA[Trend Tracker]]></category>
		<category><![CDATA[eBrand Interactive]]></category>
		<category><![CDATA[eBrand Media]]></category>
		<category><![CDATA[cross-channel attribution]]></category>
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		<category><![CDATA[predictive forecasting]]></category>
		<category><![CDATA[recursive]]></category>

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		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive Every marketer in 2010 wants to understand where the end-users first “touch’ with a company’s advertising originated and to track or even predict how many “touches” it took, and where, to generate a conversion. Then budget can be allocated in a statistically sensible manner.  There are [...]]]></description>
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