Posts Tagged cookies

By Tom Polanski, EVP, eBrand Media and eBrand Interactive

Folks, we’re really tickled to be able to spend some time with Dennis Consorte, Director of e-Commerce at David’s Cookies. When you get a chance, check out the site.  A lot of really scrumptious cookies and deserts. I know the eBrand Group will be using David’s over the holidays. They offer much, much more than the usual “cookie tin” suspects. (smile)

Tom Polanski: Hi, Dennis. How are you doing today?

Dennis Consorte: Hey Tom, I’m doing great, thanks. I’m very excited to speak with you! How are you?

Tom Polanski: I couldn’t be doing better. Dennis, would you mind giving us a little bit of background as to how you ended up at David’s?

Dennis Consorte: Sure. Long story short, I was a computer geek as a kid, heavy on the software side. I fell out of it around senior year of high school, got my Bachelor’s Degree in psychology and eventually ended up working on the management team at an architectural firm. Four years later, I decided that administration wasn’t the path I wanted to take, and rejuvenated my love for computers, but more on the online marketing side. I got into a bunch of things including some large consulting gigs and 5 years later I found myself in a fulltime position at David’s Cookies. Here I manage much of the site development, online strategy, the affiliate program, SEO, PPC advertising and of course just growing our Internet presence and online business.

Tom Polanski: It’s always interesting to me the journey people take to find their passion, their niche.  Do you apply any of the principles you learned earning a degree in psychology towards your marketing?

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