Posts Tagged content

Nobody can honestly say they’re a fan of bland, boring, corporate-speak.  So why is it that most websites are absolutely drowning in the stuff?   Even the company blog has become dry, stale and uninteresting.  Here’s the truth – nobody does business with a company.  They also don’t do business with a product or service.  They do business with a value or something personal that they want to see in or for themselves.  They don’t buy a television; they buy quality time with their family watching a great movie.  They don’t buy laundry detergent; they buy softer, nicer-smelling clothes that keep their fit wear after wear.

Your content has to be able to engage readers on that same, deeper level.  It has to connect and resonate with them in a way that doesn’t sound like a pressuring sales pitch.  To do this, try incorporating these points into your writing:

Read the rest of this entry »