Posts Tagged companies
Stagnant Businesses Are At a Critical Juncture
An increasing number of companies have told eBrand account executives that they’ve been stagnating. It’s a scary word. For example, when lakes stagnate, fish die. Businesses that are stagnating are at a critical juncture, a temporary stopping point. They’ll either move forward or backwards but they won’t stagnate for long.
I find it interesting that even though we’ve had advertisers admit that they’re stagnating, they’ve decided to stick with the status quo. They’ve lost their appetite for change even while admitting, based on the historical and live data we present, that the solutions we offer are superior. I’m certainly empathetic to the quandary decision makers are in but the fact is; if they’re not acting then they’re reacting. Thinking but taking action too empowers a company to control its future. On the other hand, companies coming from a position where they’re reacting to changing circumstances invariably leads to a culture of emergency management.
Posted by Tom Polanski in Small Business on April 2nd, 2008