Posts Tagged color scheme

You may not think something as simple as a color scheme would actually cause you to lose business, right?  But the truth is, people all around the world see color in different ways.  Here are some common ways that color is perceived internationally.

Think about your website’s current color scheme and consider if you’re making your customers think about things such as soap – or even death!  See what I mean by reading each color’s symbolism.

Red – In nearly every context, red is a powerful, energetic color.  It is often seen symbolizing war, bloodshed and fire.  We use it to communicate danger and warnings as well as to symbolize love and passion.

Red in a website’s color scheme shows determination, power and high energy, but it can also carry hints of aggression or anger.

Orange – Not many people like the use of too much orange on a website, that’s why it’s often used as a highlighting color to separate cool blues or soft greens in a palette.  Orange is exotic and is often used on travel sites as well as nutritional and children’s sites because of its bright appeal to youngsters.

Scientists and advertisers have found that the color orange stimulates the appetite as well.  A great color choice for a site about food, cooking, travel or a site aimed at kids.

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