Posts Tagged boomers

The Baby Boom generation is classified as people born between 1946 and 1964, meaning the oldest Baby Boomers turn 65 in 2011. Boomers are still vital and evolving even as they approach retirement age, concludes a recently released report.

In the US alone, more than 3.5 million babies were born in 1946. Our conception of Seniors, what Boomers soon will be, is highly stereotyped, says the report. Baby Boomers can be labeled Pragmatic Idealists.  As a demographic they are a glass-half-full group.  They feel they can make things the way they want them to be, or at least engage with the forces at work to tilt the odds 51% in their favor.   Even in our constrained economy, Baby Boomers still seek, and assume, growth, all the while acknowledging new limitations in resources.

Deutsch says understanding the following three basic life structures is critical to capturing the Boomer market:

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