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		<title>eBrand Media CPA/CPL campaigns increase advertiser profits while decreasing acquisition costs!</title>
		<link>http://ebizine.com/advertising/ebrand-media-cpacpl-campaigns-increase-advertiser-profits-while-decreasing-acquisition-costs/</link>
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		<pubDate>Tue, 20 Oct 2009 14:13:54 +0000</pubDate>
		<dc:creator>eBrand Media Public Relations Department</dc:creator>
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		<description><![CDATA[eBrand Media, through its agency division, eBrand Interactive, manages lead generation (CPL) and cost per acquisition (CPA) campaigns for a large roster of Tier 1 advertisers. However, eBrand Interactive is a full service online advertising agency. It is not an affiliate. We’ve spent many millions of dollars refining an advertising formula that delivers superb traffic [...]]]></description>
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		<title>Here&#8217;s the ad delivery, retention, and value scoop; magazine vs. TV vs. the web</title>
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		<pubDate>Tue, 07 Apr 2009 12:05:28 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
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		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive
To find the relative effectiveness of ads on television, in magazines, and on the Internet, McPheters &#38; Company used 30-second TV ads, full-page 4-color magazine ads, and Internet banner ads in standard sizes, and employed eye-tracking software to determine if (and how) Internet ads were actually seen [...]]]></description>
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