Posts Tagged banners
eBrand Media CPA/CPL campaigns increase advertiser profits while decreasing acquisition costs!
eBrand Media, through its agency division, eBrand Interactive, manages lead generation (CPL) and cost per acquisition (CPA) campaigns for a large roster of Tier 1 advertisers. However, eBrand Interactive is a full service online advertising agency. It is not an affiliate. We’ve spent many millions of dollars refining an advertising formula that delivers superb traffic which is superior to any affiliate network in that our campaigns produce premium conversions, at a greater ratio, with reduced declines and chargeback’s.
The CPA/CPL division was created to take the next step in the optimization of our clients’ advertising efforts. The two main elements in the successful generation of sales that hit your targeted metrics are the quality of the advertising and optimization of the program. We have the ability to scale campaigns to a high volume when successful. We’ve worked with, and continue to work with, some of the largest B2C and B2B advertisers online.
In a very real sense, your company will benefit from “second mover” advertising. Other companies have done the testing through us, and as a result, your company won’t have to spend precious budget trying to find placements that convert. We’ve learned which advertising converts into new clients and which advertising burns through money.
To be clear we’re partnered with superior Tier 1 portals, publishers, networks, and databases. We can target your offer to the right audience geographically, demographically, and behaviorally. Every person will have given permission through a double opt-in process. Your audience will have given permission because of a genuine interest in, or a need for, your offer.
With eBrand Interactive you can rest assured that your brand will be placed in front of the premier audiences and that a conversion will lead to a greater life-time value. We’ll target people who match audience criteria in quality sites like iVillage, About, Yahoo, and Baby Center, among others. Your offer will only be shown once to a consumer and we never incentivise people to respond to an advertisers offer.
Our targeting process consists of 1600 data points on consumers including demographic, geographic, transactional and behavioral data. We will place your offer in front of the most relevant consumers. Every time a consumer submits to your campaign, our targeting engine will optimize in real time to find similar consumers to show your campaign to.
Lead Generation Campaigns (for E-commerce Sites Too):
We’ve created, launched, and successfully manage, double opt-in, lead generation campaigns for many nationwide brands. These companies continually seek to keep their e-mail data bases fresh with new sign-ups so that they have volumes of virgin records to market to, and because eBrand Interactive CPL campaigns often convert at a rate which beats their targeted CPA.
Posted by eBrand Media Public Relations Department in Advertising, Marketing, eBrand Media on October 20th, 2009
Here’s the ad delivery, retention, and value scoop; magazine vs. TV vs. the web
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
To find the relative effectiveness of ads on television, in magazines, and on the Internet, McPheters & Company used 30-second TV ads, full-page 4-color magazine ads, and Internet banner ads in standard sizes, and employed eye-tracking software to determine if (and how) Internet ads were actually seen by respondents.
Respondents, in 30 minutes with a single medium in a laboratory setting, either watched a choice of sit-coms, read a magazine they selected, or surfed the Internet at will.
At the end of the period they filled out similar surveys that, among other things, asked whether they recalled seeing 4 ads which appeared in the medium they consumed. To establish “over-claiming” they were also asked whether they recalled seeing 4 ads that had not appeared. The adjusted “net” recall resulted in these major findings:
* Within a half hour, magazines effectively delivered more than twice the number of ad impressions as TV and more than 6 times those delivered online
* Though TV doesn’t deliver as many ads per half hour as do magazines, net recall of TV ads was almost twice that of magazine ads
* Magazines had ad recall almost three times that of Internet banner ads
* 85% of Internet ads served appeared on-screen and could be identified by brand
* Among web users, 63% of banner ads were not seen. Respondents’ eyes passed over 37% of the Internet ads and stopped on slightly less than a third
* For Internet ads, almost all net recall could be attributed to ads that were seen
* Internet video ads appeared much less frequently than banner ads, and their exposure skewed heavily towards young men. When they did appear they were twice as likely to be seen as banner ads.
Posted by Tom Polanski in Advertising on April 7th, 2009