Posts Tagged audience

According to research by Anderson Analytics, Facebook is not only the overwhelming favorite social networking site (SNS) among college students, it may rapidly become the only SNS that matters. Facebook is found to be the “coolest network” by far among students with over 300,000,000 Facebook active users, half of whom return to the site every day.

Among seven leading social networking sites ranked by college students in the Anderson Analytics 2009-2010 GenX2Z American College Student Survey conducted this fall, Facebook was viewed as “cool” by 82% of males and 90% of females. All other SNS’ were deemed “lame” by significant percentages of both male and female collegiate users. MySpace’ the granddaddy of SNS” was considered “lame” by the largest (31%) portion of college students.

Facebook not only topped the SNS landscape, it overtook Google as the number one most popular website among both genders of college students surveyed.

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