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	<title>eBizine &#187; attribution</title>
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		<title>Cross-Channel Attribution Model On Track To Replace The Last Click</title>
		<link>http://ebizine.com/trendtracker/cross-channel-attribution-model-on-track-to-replace-the-last-click/</link>
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		<pubDate>Wed, 18 Nov 2009 18:45:32 +0000</pubDate>
		<dc:creator>eBrand Media Research Department</dc:creator>
				<category><![CDATA[Trend Tracker]]></category>
		<category><![CDATA[attribution]]></category>
		<category><![CDATA[predictive forecasting]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=843</guid>
		<description><![CDATA[By Laurie Sullivan Say bye-bye to the last click as the de facto measurement tool. Tools are being developed that Forrester Research analysts believe will have an impact on the way that advertising allocates ad budgets across media channels, from online to offline. Forrester Research recently published a report titled &#8220;The Forrester Wave: Interactive Attribution, [...]]]></description>
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