Posts Tagged Advertising
A whopper of an illusion is being shattered by Burger King ads
Dan Neil is one of the most talented writers I’ve ever come across…..and he typically writes about cars. Somehow he manages to weave philosophy, the arts, automotive history, and the magical hold that cars have on so many of us into most of his reviews. I’ve followed him for years and he’s the only commentator on the automotive industry, that I know of, who has referred to Nietzsche, Kierkegaard, and Hegel to help illustrate the principles supporting design theory. He writes for the LA Times and if you get a chance, (and you love cars) you can check him out at the LA Times online.
In the article below he writes about a fascinating spot that Burger King is priming for: NASCAR Champion Tony Stewart will publically declare his love of the Whopper while hooked up to a polygraph. Most of us don’t really believe that celebrity spokespeople really use the products they endorse or that they shop at Target but we accept the possibility that they might as part of our pact with not only the celebrity but with the advertiser. We suspend disbelief.
Mr. Neil’s article is ripe with social commentary regarding advertiser/audience relationships, and the effects the recession is having on that dynamic.
You can read the Dan Neil’s article here.
Posted by Tom Polanski in Advertising, Marketing on September 29th, 2009
Sell more effectively: Listen! People will teach you the best way to sell to them.
By Brian Tracy
Everyone likes to buy, but no one wants to be sold. People don’t like to feel that they are the recipients or the victims of a sales presentation. Most customers are independent in their thinking, and they don’t like to think that they are being manipulated, pressured, or coerced into doing anything. They like to feel as though they are making up their own minds based on good information that has been presented to them.
Sales Helper
The best salesperson is perceived as a helper who assists prospects in getting what they want and need. Remember, it is the perception of the customers that, more than anything else determines how the customer behaves toward a salesperson. You must do everything possible to appear to be helping rather than selling.
Posted by Tom Polanski in Careers, Growing a Business on September 28th, 2009
Microsoft sues over malicious online ads
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
This article, written by, Ina Fried, discusses lawsuits filed by Microsoft against companies that are downloading scareware and spyware through ads running on their network. This is a growing problem as premium publishers turn to networks and advertisers of dubious quality because Tier 1 advertisers are buying less of their display inventory. It may be time for publishers like MSN, and The New York Times, to create a set of criteria, (a code of ethics, if you will), that an advertiser or network must meet in order to run ads on their networks.
The damage to their brands is greater than the money earned, and the quotas met, by selling inventory to anyone.
You’ll find the full article here.
Posted by Tom Polanski in Advertising, Ethics on September 18th, 2009
Twitter will allow advertizing on the site now.
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
Recent research indicates that 80% of the world doesn’t know what Twitter is. A percentage of those who have used it, use it infrequently. Those who use it regularly are marketers. Granted marketers are shoppers to too but their psychology while Tweeting is to promote rather than to buy.
I’ll withhold judgment regarding advertising until I see a rate card and run a few tests but from afar, lacking historical data, and factoring in the above; I’d say that there are better channels for our clients.
What do you think?
Read more here: Twitter expands rules to allow advertising
(Recently, 1-800-Flowers opened an e-tail store on Facebook. Does anybody know how that’s working out?)
Posted by Tom Polanski in Twitter on September 11th, 2009
eBrand Media Research Brief: Online video consumption viewing upends primetime rules
According to a study conducted by Interpret, online video viewing patterns are more spread out during the day than traditional TV patterns, viewed during work and school time.
Jason Kramer, chief strategy officer of Interpret LLC, says that “… unlike television consumption, which mostly happens during hours of 8 pm to 11 pm, people across all demographics are watching online videos consistently throughout the day and night, with the exception of dinnertime… this fundamental shift in consumer behavior opens up opportunities… [to] leverage online video to reach target audiences more often than just once a week.”
The study, sponsored by Yahoo! Inc., Havas Digital, and Warner Bros. Media Research, says that there are key Online viewing patterns:
* There are similar spikes in online video consumption for people at work, as well as at home, with approximately 70% watching during the day and at night.
* There are spikes in online video consumption among men, women, students and full-time employees during the hours of 12pm- 3pm, and then again between 9pm-1am
* The lowest amount of online video consumption is around dinnertime from 6pm-9pm
* Regardless of time of day, one-third of people who watch a video share it with friends, family members and colleagues
Posted by eBrand Media Research Department in Advertising, Marketing, Trend Tracker, eBrand Media on August 28th, 2009