Posts Tagged Advertising
eBrand Interactive connects buyers with brands quickly, profitably, and cost effectively!
What are your plans for significantly increasing your company’s revenue while cutting costs? You’ll benefit from our years of online advertising and marketing experience. eBrand Interactive optimizes online businesses in a number of ways, including but not limited to, managing Paid Search, Shopping Comparison Websites, Can-Spam compliant e-mail campaigns, and Display Advertising campaigns for many of the internets leading name brands. We work with many small and medium sized companies as well.
In a very real sense, you’ll be able to take advantage of “second mover” learning’s. Over the years, a vast number of companies have tested hundreds of campaigns, across many different platforms through us, and as a result, your company won’t have to spend precious budget trying to find placements or databases that convert. Your company will capitalize on the millions of dollars we’ve invested in refining an advertising formula that will drive high quality, targeted traffic to your site.
Can-Spam Compliant E-mail Campaigns to Permission Based Databases
• E-mail marketing is still one of the internet’s most powerful marketing tools.
• Low-cost.
• No spam!
• Opted-in Databases only.
• Speed of delivery – millions of emails can be sent in only a few hours.
• Accountability.
• Targeted demographics.
• 50 million fresh and interested people available.
• Deliver a wide variety of preferences, aspirations, habits and purchase histories.
• Mass broadcasts of tens of millions to small mail outs for niche products.
To learn more, click here, eBrand Interactive creates great permission based e-mail campaigns to third party lists for a variety of advertisers.
Display Advertising Campaigns
• Display your company’s offer from a minimum of 33 positions, all above the fold, through banners and rich media.
• Reach receptive and demographically correct audiences at MSN and Yahoo!
• Drive an extraordinary volume of visitors to your site.
• Can be bought on a CPC or CPM basis.
• Behavioral targeting and contextual retargeting.
Click here to discover more, eBrand Interactive delivers banner advertising success.
Posted by eBrand Media Public Relations Department in Advertising, E-mail marketing, Marketing, eBrand Interactive on October 26th, 2009
FTC’s New Endorsement Guidelines: 6 Key Areas to Examine
SUMMARY: The FTC’s new Guides on testimonials and endorsements, which take effect on Dec. 1, are a hotly debated topic. Cut through the hype and find out how the Guides might impact your marketing.
We highlight six key areas that every marketer should examine to ensure they’re not crossing the line into deceptive practices. Includes advice for playing it safe when using bloggers for endorsements and product reviews.
The Federal Trade Commission this month released an updated version of its Guides Concerning the Use of Endorsements and Testimonials in advertising. Marketers who use testimonials or social media should read them closely with their attorneys.
The Guides become effective Dec. 1, and while they are not laws, they explain how to avoid an investigation by the FTC for deceptive advertising.
“There is never going to be something like this that is perfect. I can almost guarantee you that [the Guides] will continue to evolve,” says Paul Rand, President-Elect, Word of Mouth Marketing Association.
We read the Guides and interviewed several industry experts to understand what this information means for your marketing. Below, we dig into the key areas that deserve the most attention.
Please note: We are not lawyers. Any changes you make to your use of testimonials should not be based on this article alone. Be sure to speak with your attorney.
Posted by eBrand Media Research Department in Marketing on October 22nd, 2009
eBrand Media Research: Tweeting more ubiquitous and trends older than other digital socializing
According to a survey conducted by Crowd Science, with Twitter being accessed from mobile devices to a greater extent than other social media, Twitter users also use social media more in such locations as cars, restaurants and restrooms. 11% of Twitter users admitted to accessing social media while driving during the preceding 30 days, compared with just 5% of other social media users. And 29% of Twitter users said they had accessed social media from cars at some point in the past, compared with 13% of non-users.
John Martin, CEO of Crowd Science, notes that “Twitter is more of a mobile media phenomenon than other social networks, so these results, while a little disturbing, are… not so surprising… the bottom line is that either type of activity takes a driver’s attention away from the road.”
The survey found that only 27% of Twitter users tweet daily, while 46% check updates daily. In addition, 24% of Twitters users have never tweeted, or have ceased doing so.
According to the survey, 40% of Twitter users access the service via mobile at least sometimes, compared with 32% for Facebook users, and 8% use mobile all the time vs. 3% for Facebook.
Posted by eBrand Media Research Department in Marketing, Social Media, Twitter on October 9th, 2009
A whopper of an illusion is being shattered by Burger King ads
Dan Neil is one of the most talented writers I’ve ever come across…..and he typically writes about cars. Somehow he manages to weave philosophy, the arts, automotive history, and the magical hold that cars have on so many of us into most of his reviews. I’ve followed him for years and he’s the only commentator on the automotive industry, that I know of, who has referred to Nietzsche, Kierkegaard, and Hegel to help illustrate the principles supporting design theory. He writes for the LA Times and if you get a chance, (and you love cars) you can check him out at the LA Times online.
In the article below he writes about a fascinating spot that Burger King is priming for: NASCAR Champion Tony Stewart will publically declare his love of the Whopper while hooked up to a polygraph. Most of us don’t really believe that celebrity spokespeople really use the products they endorse or that they shop at Target but we accept the possibility that they might as part of our pact with not only the celebrity but with the advertiser. We suspend disbelief.
Mr. Neil’s article is ripe with social commentary regarding advertiser/audience relationships, and the effects the recession is having on that dynamic.
You can read the Dan Neil’s article here.
Posted by Tom Polanski in Advertising, Marketing on September 29th, 2009
Sell more effectively: Listen! People will teach you the best way to sell to them.
By Brian Tracy
Everyone likes to buy, but no one wants to be sold. People don’t like to feel that they are the recipients or the victims of a sales presentation. Most customers are independent in their thinking, and they don’t like to think that they are being manipulated, pressured, or coerced into doing anything. They like to feel as though they are making up their own minds based on good information that has been presented to them.
Sales Helper
The best salesperson is perceived as a helper who assists prospects in getting what they want and need. Remember, it is the perception of the customers that, more than anything else determines how the customer behaves toward a salesperson. You must do everything possible to appear to be helping rather than selling.
Posted by Tom Polanski in Careers, Growing a Business on September 28th, 2009