Posts Tagged adverising

By Tom Polanski, EVP, eBrand Media and eBrand Interactive

We all should be recovered from anesthesia by about now. There are companies that I think are really going to be in trouble this year. Did anyone really need to decorate their home solely with Pottery Barn and Williams and Sonoma furnishings? How many businesses started, and grew, because of the real estate and credit bubbles? Of course they had to grow to serve a hungry public but did they have an exit plan? Were they working hard to build and maintain quality relationships with their current customers? Did senior management understand that there really would be a day when the easy money would stop flowing? Did management invest in preparations for the economic dénouement?

More often than not, in my experience, the answer is, “no”.

Here is what we suggest to help put your business in a position to succeed in 2009:

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