Posts Tagged acquire new customers

Marketing with Directories in B2B business –
How I acquired all the new customers I ever needed
using nothing more than a 28¢ salesman…

By Mark Goggin

Peter Drucker – the father of marketing consulting – said that THE PURPOSE of a
business – any business — is to attract customers. It would be best, to do that at a profit.
But, for a business to be a business its number one task is to…

…Acquire customers

Yet, in many small and medium size businesses customer acquisition is put on the back
burner.

There can be many reasons for this.

Expense is often one of them. Also, it is time-consuming. And, finally, it is seen as an
unreliable, “hit or miss” process.

For 30 years I had a small business and so I faced each of these issues.

How I solved my customer acquisition problem helped me stay in business for 30 years.
If you are in a B2B business, my solution may help you streamline at least part of your
customer acquisition problem. Certainly, there is no cheaper and more effective way to
accomplish this.

Here’s what I did…

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