Posts Tagged abandons
Want to test an email campaign to your shopping cart abandons without using a lot of time and resources? Here’s a down-and-dirty campaign conducted by an ecommerce site selling gourmet teas to consumers.
Although Adagio Tea has a below-average abandon rate (just 35% compared to the industry average of 59.8%), the team wanted to see if they could get the rate even lower.
The ecommerce site, whose average order is $35, attracts a loyal, baby boomer, NPR-listening, mostly female crowd who tend to respond to emarketing as well or better than most demographics.
Tech Chief Ilya Kreymerman was charged with creating an in-house email program to try to convert these abandons into sales. As a smaller ecommerce site, he didn’t have endless resources to create and test the campaign. It would have to be a quick-and-easy campaign to implement.