By Tom Polanski, EVP, eBrand Media and eBrand Interactive

Hi folks, as the holiday shopping season comes to a close, I’m pleased to announce that each and every one of our clients is better off today than they were last year on this date. Our tracking indicates that each has realized solid revenue gains; an increased number of conversions; and an enhanced return on ad spend, over and above the 2007 holiday shopping season.  Extrapolating from today, through the end of the year, I’m statistically confident that our roster of clients will have actualized significant revenue and market share gains again this year. 

That’s quite an accomplishment considering we’re in one of the worse economic periods ever. I applaud my team for their strategic planning, imaginative marketing campaigns, expert use of technologies, and savvy account management. The success of our work shines in the numbers. 

The fact of the matter is that we’ve been evangelists of marketing efficiency, since 2005, and have found many prescient companies that were willing to listen. You see, I’ve seen e-commerce grow 25-29%, year after year, since 2000, as increasing numbers of people, flush with cash and credit, went online to shop. Companies were simply rising with the waters. But our research indicated that it had to end.  As we learned more about the exotic loans that were being made, and realized were  people using their homes as ATM’s, even as personal and national debt grew, we believed strongly, that when the housing market experienced a down-turn it would affect a shoppers ability to buy, and affect a companies ability to stay profitable. 

The decision makers at these companies entrusted not only their hopes, dreams and goals to us, those of their employees, as well. And my team delivered the goods. We’ve held up our end of the deal which is to meet or beat mandated success metrics. I couldn’t feel better or feel prouder than I do today as I look over the reports.

I hope that you had a great Q4, this year, too. Please feel free to contact me at, sales@brandmedia.com, if you’d like to learn more about how we’ve been able to increase the volume of conversions, enhance the ROAS, and deliver significant revenue gains for our clients in a down economy.