By Tom Polanski, EVP, eBrand Media and eBrand Interactive 

The “Search Wars” heat up as Luke Googlewalker escalates his battle with Darth Binger.  At stake is the future of search and untold billions of dollars.  What does this mean for SEM managers?  What will happen the intrciate formula that Google uses to rank companies in bidded search?  What will happen to advertisers?  Stay tuned for “The Attack of the Clones”. 

The Associated Press reported today that Caffeine will be faster, more accurate, and more comprehensive.