So just what DO women want? It’s an age-old question being asked by men everywhere.  These days when doing business, knowing how to market to women is even more important - even vital - to your business.  Even if you sell power tools or golf clubs and you think women buyers would be far down on your list - listen up.  Here’s what to keep in mind when selling to women:

1. Don’t Waste Their Time - Men might drool at the fact that you have a fusion-powered triple turbine engine.  The women want to know, “is it safe for the kids?” Peppering lots of features does nothing for them - unless you can show them how it fits in with their priorities. 

Most women favor safety, security, good looks (does it match my home décor?), lots of room or some other similar benefit.  They’re looking for practical, real reasons to buy - so make their decision an easy process!

2. They Like to Compare - A woman can spend hours doing comparison shopping and weighing pros and cons of a particular product.  If you’ve already gone the extra step of comparing your product with a competitor’s - show them how yours stands out.  Even if it’s more expensive, highlight the benefits (see above) and demonstrate how the product adds value to their lives. 

3. They Like to Know what Others Think - This ranks right up there with comparison shopping. Again, women want to know if this is a smart investment for them and will consult testimonials and reviews without a second thought.  If you can give them references or show them testimonials for the product, you’ve done nearly all the work in letting your product sell itself.

In the end, remember that 80% of women are the main buyers for their household, while 10.6 million businesses are at least partly owned by a women or women (this according to the Women’s Business Research Center at www.womensbusinessresearch.org). 

With this in mind, tailor your marketing strategy carefully and keep the points above in mind as you present your offer.  If you do, you’ll be that much farther along than your competitors!  Good luck!