Retailers Tagging Social and Mobile as 2012 Targets
According to the report, “Surviving the Current Market Mania with a Solid 2012 Plan,” by Bronto Software, while traditional digital channels such as search and email continue to dominate retailer marketing spending, social and mobile channels are growing in importance.
| Use of Mobile and Social Marketing Tools (% of Respondents; November 2011) | ||
| Tool | In Use Now | Plan to Use in Next 6 Months |
| Facebook fan page and/or shopping | 87% | 8 |
| Twitter publishing | 82 | 8 |
| M-commerce site | 29 | 42 |
| Bar, codes, QR codes in traditional advertising | 38 | 31 |
| Mobile application | 19 | 27 |
| Collecting SMS opt-in (all channels) | 14 | 29 |
| Texting marketing messages | 7 | 29 |
| Texting transactional support messages | 6 | 26 |
| Source: The E-tailing Group, November 2011 | ||
Marketers are also seeking to improve data analytics capabilities to identify the most profitable channels and design the optimal marketing mix for driving engagement and sales. Important tactics include:
| Planned Improved Tactics | ||
| % of Respondents | ||
| Tactic | Critical | Very Important |
| Capturing phone numbers during call center transaction | 13% | 15% |
| Capturing phone numbers during online transaction | 10 | 16 |
| Capturing phone numbers during retail transaction | 3 | 12 |
| Executing email campaigns with SMS opt-in objectives | 5 | 9 |
| Executing traditional marketing or advertising campaigns with SMS opt-in objectives | 1 | 9 |
| Source: The E-tailing Group, November 2011 | ||
Posted by eBrand Media Research Department in Trend Tracker on December 8th, 2011
EBRAND MEDIA AND EBRAND INTERACTIVE MASTER PUBLISHER AGREEMENT
This Master Publisher Agreement (“MPA”) is entered into by and between eBrand Media, Inc also d.b.a eBrand Interactive on the one hand (hereinafter referred to as “Company”) and the customer identified on the IO (hereinafter referred to as “Publisher”) for the mutual promises contained herein and other good and valuable consideration, receipt and adequacy of which are hereby acknowledged. This MPA and the accompanying and subsequent Insertion Order (“IO”) shall define the Company’s and Publisher’s obligations with respect to Company’s services on Publisher’s behalf for Publisher’s advertising campaigns (“Campaigns”). Each IO submitted by Publisher shall incorporate this MPA. In the event of a conflict between the IO and this MPA, the IO shall take precedence only where the MPA section is specifically referenced and the IO is signed by the Company.
1. Term and Termination.
Term. The term of this Agreement shall begin upon the submission of an executed IO by Publisher to Company. Such IO shall be construed as an acceptance by Publisher of all the rates, terms and conditions under which advertising is sold at that time.
Termination of Agreement. Company may terminate this Agreement at any time for any reason or for no reason with notice via postal mail or email to the Publisher. This Agreement may be terminated at any time by either party, effective immediately upon written notice, if the other party: (i) files a voluntary petition in bankruptcy; (ii) makes an assignment for the benefit of creditors; (iii) breaches any of the material terms of this Agreement if such breach is not remedied within ten (10) business days from the receipt of written notice of such breach. Notwithstanding such termination, the Publisher shall remain liable for all payment obligations incurred pursuant to this MPA.
Cancellation of Campaign. Company expressly reserves the right to: (i) refuse any advertising request, cancel any Campaign, or change any Campaign; or (ii) refuse any advertising Creative(s). Any Campaign rejected by Company may be replaced by Publisher at Company’s sole discretion.
2. Publisher’s Campaign.
Advertising Content and Creative. Publisher shall provide or approve all creative and substantive content materials (“Advertising Content” or “Creative”) required for marketing the Campaign, including but not limited to banner advertisements, text links, videos, promotional HTML emails, promotional text e-mails, text links, keywords, and any other creative content as needed. Publisher is solely responsible for the substantive content and creative of each advertisement it submits or approves via email or in writing to any representative of the Company. Company reserves the right to reject, suspend, or cancel any Advertising Content. By submitting or approving any email creative or content, Publisher represents and warrants that (i) the submission meets all applicable regulations and laws in effect governing the submission at the time of such submission; (ii) accurately reflects Publisher’s product or service being advertised; and (iii) does not violate any applicable law or regulation governing deceptive advertising or consumer protection laws. Publisher agrees to approve any creative submitted to Publisher for approval within twenty-four (24) hours of its submission to the Publisher. If no approval is received within this time frame, Company shall presume that Publisher approves the submitted Creative(s).
Posted by eBrand Media Research Department in eBrand Interactive, eBrand Media on December 5th, 2011
EBRAND MEDIA AND EBRAND INTERACTIVE MASTER ADVERTISER AGREEMENT
This Master Advertiser Agreement (“MAA”) is entered into by and between eBrand Media, Inc also d.b.a eBrand Interactive on the one hand (hereinafter referred to as “Company”) and the customer identified on the IO (hereinafter referred to as “Advertiser”) for the mutual promises contained herein and other good and valuable consideration, receipt and adequacy of which are hereby acknowledged. This MAA and the accompanying and subsequent Insertion Order (“IO”) shall define the Company’s and Advertiser’s obligations with respect to Company’s services on Advertiser’s behalf for Advertiser’s advertising campaigns (“Campaigns”). Each IO submitted by Advertiser shall incorporate this MAA. In the event of a conflict between the IO and this MAA, the IO shall take precedence only where the MAA section is specifically referenced and the IO is signed by the Company.
1. Term and Termination.
Term. The term of this Agreement shall begin upon the submission of an executed IO by Advertiser to Company. Such IO shall be construed as an acceptance by Advertiser of all the rates, terms and conditions under which advertising is sold at that time.
Termination of Agreement. Company may terminate this Agreement at any time for any reason or for no reason with notice via postal mail or email to the Advertiser. This Agreement may be terminated at any time by either party, effective immediately upon written notice, if the other party: (i) files a voluntary petition in bankruptcy; (ii) makes an assignment for the benefit of creditors; (iii) breaches any of the material terms of this Agreement if such breach is not remedied within ten (10) business days from the receipt of written notice of such breach. Notwithstanding such termination, the Advertiser shall remain liable for all payment obligations incurred pursuant to this MAA.
Cancellation of Campaign. Company expressly reserves the right to: (i) refuse any advertising request, cancel any Campaign, or change any Campaign; or (ii) refuse any advertising Creative(s). Any Campaign rejected by Company may be replaced by Advertiser at Company’s sole discretion.
2. Advertiser’s Campaign.
Advertising Content and Creative. Advertiser shall provide or approve all creative and substantive content materials (“Advertising Content” or “Creative”) required for marketing the Campaign, including but not limited to banner advertisements, text links, videos, promotional HTML emails, promotional text e-mails, text links, keywords, and any other creative content as needed. Advertiser is solely responsible for the substantive content and creative of each advertisement it submits or approves via email or in writing to any representative of the Company. Company reserves the right to reject, suspend, or cancel any Advertising Content. By submitting or approving any email creative or content, Advertiser represents and warrants that (i) the submission meets all applicable regulations and laws in effect governing the submission at the time of such submission; (ii) accurately reflects advertiser’s product or service being advertised; and (iii) does not violate any applicable law or regulation governing deceptive advertising or consumer protection laws. Advertiser agrees to approve any creative submitted to Advertiser for approval within twenty-four (24) hours of its submission to the Advertiser. If no approval is received within this time frame, Company shall presume that Advertiser approves the submitted Creative(s). Read the rest of this entry »
Posted by eBrand Media Research Department in eBrand Interactive, eBrand Media on December 5th, 2011
Palm Beach Jewelry retains eBrand Media to dramatically increase customer acquisition
Palm Beach Jewelry retains eBrand Interactive to boost revenue by emailing its unique value proposition to the 150,000,000 people the agency has permission to market to.
Los Angeles, CA–(eBizine)–11/28/2011-9:35 AM – eBrand Media, Inc. (EBM), a leading provider of digital advertising and marketing solutions to emerging and established businesses announced today that its agency division, eBrand Interactive, will manage a pivotal marketing channel for Palm Beach Jewelry.
“We manage lists for a number of well known brands and as a result we have permission to market to over 150,000,000 people through our CAN-Spam compliant email channel. We take private labeled offers from leading companies and send them to people who have opted to receive offers from 3rd parties. In short we email 3rd party offers to 3rd party email lists that we’ve been licensed to manage”, said Tom Polanski, EVP of Business Development at the eBrand Media Group.
Mr. Polanski concluded with; “My email team always starts in a slow, intelligent manner so as to ensure that the email traffic we deliver meets or beats advertiser mandates while backing into an eCPM for the list owners. We always work with our clients to optimize their campaigns so that they are consistently positioned to actualize a maximum return at the lowest possible cost”. Read the rest of this entry »
Posted by eBrand Media Public Relations Department in Tom Polanski, eBrand Interactive, eBrand Media on November 28th, 2011
Weekly Sweeps… Snippets For Your VFOGI (Vast fund of general information)
1. Cash-Strapped Consumers Shift Brands
According to a blog from Gian Fulgoni in Ad Age Digital, about 54% of consumers said they bought the brand they wanted most in 2008. By 2010, this had dropped to 45%, and 43% this year. Declines were observed in every category, with the most severe drop (17 points) in over-the-counter medicines and the lowest in the household category (6 points).
If consumers aren’t buying the brand they want most, they are switching brands, says Fulgoni. When a “peer” brand is on sale, 38% in 2011 say they bought it compared to 33% in 2008. But they also turn to a cheaper product. About 19% of consumers switched to private-label products in 2011, up from 14% in 2008.
When downsizing caused consumers to switch to another brand, 14% said it usually did and 54% said it occasionally did. But when asked which cost-controlling action they would prefer, 62% more consumers chose a smaller size over a price increase. Brand marketers appear to be backed into a “damned if you do, damned if you don’t” corner.
For more from Ad Age, please visit here. Read the rest of this entry »
Posted by eBrand Media Research Department in Advertising, Marketing on November 14th, 2011