It’s hard to ignore the latest and greatest crop of new media advertising. Sites like Myspace and Facebook – once relegated to high school kids, are now picking up steam as real, profitable avenues for online marketing. In addition to social networking and bookmarking sites, here are some other new media trends to watch:
1. Offline Marketing Looks to Online Advertising – Traditional print media is starting to take a serious look at online advertising as a way to further promote their brand and message. Social sites are one reason for the turning tide.
Offline marketers are beginning to realize that younger generations are seeking out information and expressing themselves online – and the marketer who integrates themselves with that demographic will certainly see a rise in profits.
2. Mashups – Mashups are user-created streams of music, video or actual web applications that combine two or more different sources to create a completely unique product. One example from Wikipedia combines the map details from Google Maps and local real estate data from Craigslist to create a completely new program.
Is there a way that you could combine two different kinds of existing products or programs to create something entirely new for your business?
3. Unique Viral Marketing Campaigns – Many companies are looking to use video to create unique or memorable ads for their products. Highly rated videos are contagious and spread from friends and family. Homemade video – rather than corporate “staged” publicity gets passed around because it looks authentic.
Likewise, online games and new mobile applications are making waves in the marketing community – delivering new and interesting ways of spreading the brand.
What can you do to create a unique way for people to interact with your product or pass a video on to their friends?
The best part about these new advertising trends is that they are inexpensive to create, letting even small business owners looking to expand create a fresh and innovative way of capturing visitor attention. Good luck!