Who:  Justin Cutroni, global analytics expert, will unveil Google Analytics solutions to
effectively monitor online initiatives and drive business success on the web.

What:  Epik, a global analytics and optimization consultancy and Google Analytics
Authorized Consultant, comes to Portland, Oregon to instruct a two-day seminar
covering best practices for measuring and optimizing online marketing initiatives
using Google Analytics. Cutroni, Director of Analytics and Testing for Epik, has
consulted with hundreds of organizations around the globe to optimize their use of
Google Analytics.  Cutroni is a widely-read blogger and author of Google Analytics
Shortcut from O’Reilly.

When: July 23rd & July 24th, 2008

Agenda:  July 23 – Analytics Overview (for all marketers, decision-makers, entrepreneurs,
web analysts) Includes an introduction to Google Analytics.  Web analytics is the
critical process of continuously monitoring the performance of online business.
Includes setting up Analytics, exploring the user interface and determining which
metrics to track.

July 24 – Technical Implementation (for all implementers, and tech-savvy
marketers, decision-makers, entrepreneurs) Taking website performance to the next
level: Successful web analytics approaches, creating reports, code customizations,
troubleshooting, optimizing AdWords campaigns with analytics, and advanced tracking.

Where:  Portland State University — University Place, 310 SW Lincoln Street,
Portland, OR

Why:  During an economic downturn, training is essential to maximize results and
build sales online.  Last year, e-retail sales grew by 18% and store sales less that
4%.  It’s mission critical to stay on the leading edge and grow your online
business.  Learning with the industry’s elite in a personal setting is an
incalculable experience.
 
For more information and registration, visit www.epikone.com/seminars or call
877-273-9921.  For more information on Epik, visit www.Epikone.com

Note:  Justin Cutroni will be available for interviews on-site in Portland.  Cutroni
has counseled organizations such as GE Healthcare, Harvard Kennedy School of
Government and Bulgari.

Press Contact
Ann Pechaver/Instinct Public Relations
802-578-7512  apechaver@yahoo.com

Google and Google Analytics are trademarks of Google, Inc.