How Desiree Perez has Steered Tidal to the Next Level

The music streaming business is a highly lucrative industry, which generates millions for companies involved. Some of the top enterprises in this line of business include Apple Music and Spotify. Other upcoming companies like Tidal have displayed considerable effort to move up the success ladder. Thanks to Desiree Perez, Tidal has garnered some ground and presence in the music streaming business.


Previously, Tidal went through tough times, especially with the defection of several executives. Jeff Toig, the former CEO of SoundCloud, is currently running the company in the capacity of CEO. This makes him the third chief executive officer since the inception of Tidal. Nonetheless, the success garnered by the company in recent years is owed to Desiree Perez. For more info, have a peek on


For more than two decades, Desiree has been a close associate of Tidal’s owner, Jay-Z. Other than that, Desiree has an excellent record of accomplishment in running SC Enterprises. Her husband Juan Perez is also a close acquaintance of Jay-Z. As a matter of fact, he heads Roc Nation Sports. Check this out.


Desiree Perez is well known for her tough negotiation skills. She also has a street rep that Empire’s very own Cookie would not rival. Close individuals in her circle attribute her negotiation skills to the successful negotiation of the Rihanna Samsung deal and Beyonce’s Formation stadium tour.


Successes attained by Tidal through Desiree

Through the help of Desiree Perez, Tidal has achieved certain milestones in the industry. Some of these major accomplishments include nailing several major album exclusives belonging to A-list artists in the music industry such as Kanye West, Rihanna, Beyonce and TI. Garnering these exclusives has certainly made an impressive mark on the success of Tidal in the music streaming industry. Additionally, Tidal app has also managed to attain a high point on iTunes. In fact, the app added a whopping one million trial members.


To learn more about Desiree Perez and Tidal, click this

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