“Going green” is the buzzword of the decade, and it’s not just limited to recycling and hybrid vehicles.  Customers are beginning to realize the unquestionable impact that global warming is having around the world. 

This, coupled with the urge to become a more environmentally responsible citizen – is causing businesses in every sector to re-examine their products and services and to “think green”. 

With this in mind, how do you create a more environmentally-friendly company – and broadcast that message to your buyers?  Here are three easy ways to capture your share of the “green pie”:

1. Is your company a part of any earth-friendly organizations? Do you participate in environmentally-friendly activities such as Earth Day?  Position your business to capitalize on the media attention these projects bring.  When you do your part, your customers will notice.

2. Do you use recycled products in your business?  Examples of this go well beyond recycled paper.  This also includes using Energy-Star office products, turning off your office computers at night and using proper lighting.   If you ship, you should strongly consider using biodegradable packing peanuts instead of Styrofoam.

3. Comparison shop for “green” packaging and product supplies.  It shouldn’t have to be more expensive to help save the environment.  Green services, such as Internet faxing (saves paper), having an online meeting as opposed to driving there and many other “green shortcuts” can help save time, money, and gas – not to mention the environment itself.

Just remember that when your company does decide to “go green” that you really live up to your word and don’t just do it for the sake of hoping on another marketing bandwagon or trend. 

Customers can spot a fake a mile away – so save yourself the heartache of lost profits and bad PR – go green the right and responsible way!