http://ebizine.com Marketing for Marketers Wed, 27 Aug 2008 14:35:17 +0000 http://backend.userland.com/rss092 en By Tom Polanski, EVP, eBrand Media and eBrand Interactive I included the word potentially in the title because testing are critical componants of any and every marketing campaigns. Below is a case study regarding testing that Ice.com did with their blog. What you learn form this case study may or may not ... http://ebizine.com/marketing/several-potentially-best-practices-for-blogging/ by Rob Jones, Marketing Coordinator, BuildDirect In my last article, I talked about how to approach writing a blog.  And a lot of what I said applies here too with a lot of the same principles at work; being personal by revealing our personality, values, and points of view in every article being ... http://ebizine.com/advertising/10-suggestions-on-what-to-write-about-when-blogging-for-business/ By Tom Polanski, EVP, eBrand Media and eBrand Interactive I'm surprised by the number of companies that lack an understanding of how to improve stickiness on their site. Every end-user approaches a site for the first time with a degree of anxiety. We’re all a little apprehensive about whether the site ... http://ebizine.com/advertising/the-importance-of-building-trust-online-with-strong-consistent-branding-and-customer-centric-practices/ By Tom Polanski, EVP, eBrand Media and eBrand Interactive Rob Jones has written a several articles regarding blogging for business and I thought I'd jump in with this real life story that I came across in the eBrand Media library. Although this case study relates to a B2B business, I think the ... http://ebizine.com/advertising/blogging-for-business-with-4-specific-tactics/ By Tom Polanski, EVP, eBrand Media and eBrand Interactive I remember watching a grainy black and white film of Albert Einstein accepting his Nobel Prize in Physics in 1921. What struck me was that he expressed gratitude for his intuition which put him on the path to his great discovery. I’ve ... http://ebizine.com/opinions/inspiring-quotes-from-great-minds/ Reprinted from the Christian Science Monitor Is this the summer that the Internet finally kills television as we once knew it? Most industry observers are stopping short of that prediction, citing some significant hurdles still in the way. But the growing number of new deals and new devices being announced suggests that ... http://ebizine.com/newadvertisingmedia/is-the-internet-finally-killing-tv/ By Tom Polanski, Mojo Marketing Maestro, eBrand Media and eBrand Interactive The case study that I’ve included to below got me to thinking that any advertiser could use the success principles InterContinental Hotels Group discovered to market to their house lists. They would just have to tailor the incentive to ... http://ebizine.com/marketing/3-simple-steps-for-creating-a-successful-viral-e-mail-campaign-to-your-house-lists/ By Rob Jones, Marketing Coordinator, BuildDirect A while back, I wrote about 5 reasons why you should blog for business. And then, I wrote about 3 options to consider when setting up a blog for business. The next steps, once the framework of a blog has been decided upon is all ... http://ebizine.com/growingabusiness/5-guidelines-for-how-to-write-successful-a-blog-for-business/ Posted: Wednesday, August 13 at 01:55 pm CT by Bob Sullivan Spammers have upped the ante in their efforts to trick news consumers, switching from e-mails with tabloid-style headlines to impersonating major online news services. On Wednesday, e-mails that appeared to be from msnbc.com landed in inboxes worldwide, promising breaking news ... http://ebizine.com/advertising/spam-campaigns-target-msnbccom-cnn/ By Tom Polanski, EVP, eBrand Media and eBrand Interactive Clarity will always be valued over persuasion by savvy internet users.  We’ve all become cynical over the years. Much of it is due to constant marketing pressures.  Yet so many companies and marketers still insult us with “dog and pony shows” and ... http://ebizine.com/customer-centric/clarity-and-transparency-create-brand-loyalty-and-life-time-value-in-consumers/