In recent years, fashion and fitness have both found themselves at the top of nearly everyone’s priority list. Across the world, we men and women both young and old taking steps toward achieving their dream look. From fitness to face pallets, it seems the evolution of beauty is certainly upon us. The makers of activewear label Fabletics are building and enjoying a significant amount of success due to the new trends. Since their 2013 launch, Fabletics has received tremendous amount of support from customers, and has big plans for the brand in 2017. Having already successfully opening 18 boutiques across the US, the fashion friendly fitness brand plans to open 12 additional locations over the next year, for a grand total of 30 boutiques.
The stores will begin opening to the public around March, with the first shop being launched in Frisco, Texas. Several other locations will be established and opened between March and July 2017. Fabletics makers say the goal of the boutiques is to give customers a hands on shopping experience, with the same perks and benefits offered through the online boutique. As online, the boutiques will offer athletic wear in the form of dresses, leggings, sports bras and swimwear.
Members of the Fabletics movement boast about their perks in online reviews and blogs, making the brand nearly irresistible for fashion and fitness lovers alike. In online reviews from well respected bloggers like The Krazy Coupon Lady and A Foodie Stays Fit, we learn about some of the benefits of VIP Membership, along with some of the most popular styles and items. Aside from the 50% discount for the stylish 2-3 piece outfits, VIP members also enjoy free shipping and hand picked outfit selections based on the results of a style preference quiz completed at signup. In the unlikely event that customers are unsatisfied, they can return their shipment within 30 days from the day the recieved the item.
While their online platform gives Fabletics the opportunity to reach more customers, the shopping experience that the new stores will offer further enhance the benefits or Membership for Fabletics customers.