Company Overview:

eBrand Interactive is the agency division of eBrand Media , a leading think-tank which is the genesis for a number of the most effective marketing tactics used on the web today. Our goal is to help companies to not only build their internet presence but to function in a more efficient and cost effective manner. We help clients optimize their online business in a number of ways. For example, we manage paid search, Yahoo! Paid Inclusion and shopping comparison websites for blue chip companies like Zappos, Tiger Direct, Shoplocal.com and Gifts.com among others, and we manage display advertising, and Can-Spam compliant e-mail campaigns, for many name brands as well.  

We’re now offering to use our years of experience, and our knowledge bank, which includes a vast array of case studies to improve your company’s website for the purpose of providing an enriched environment for your guest which will result in an increased conversion rate and added revenue for your company.  

We’ve studied, and worked on, thousands and thousands of websites and we’ve learned why some sites are more effective than others. In a very real sense, you’ll benefit from “second mover” learning’s.  Other companies have done the testing through us, and as a result, your company won’t have to spend precious budget on “discovery” testing to understand what website elements need to be improved or eliminated so that your site delivers a maximum conversion rate. 

Introduction:

 You’re spending real money driving traffic to your website but what kind of results do you have to show for it?  Are people abandoning their shopping cart before they’ve ordered?  Are your visitors leaving the site quickly?  Are you having difficulty identifying the problems?

 We’ve successfully tackled these kinds of challenges for more than 8 years.  As industry experts we’ve created profitable websites generating many millions of dollars in annual revenue for our clients.  At eBrand Media, we’ve helped improve dozens of e-commerce sites across multiple product categories.

 With an eBrand Media Website Assessment, you’ll get a comprehensive, expert review of your site’s ability to satisfy and sell. We’ll provide you with page-by-page recommendations for a more effective website.

 We’re passionate, experienced marketers and we’ll dive in and identify the changes that matter – the ones that can make your site more usable and prime it for conversions. 

 How an eBrand Media Website Assessment can help you:

 On the phone we’ll discover as much as you can tell us from your web analytics and current customer analysis regarding interests, attitudes, behavior, demographics, bounce rates and more. 

 We’ll cover all aspects of the company website for the purpose of increasing site stickiness by eliminating anxiety inducing friction points and obstacles that inhibit conversions.  This will include but may not be limited to the following:

 Homepage
 Category pages
 Subcategory pages
 Navigation
 Site Content
 Site search
 Shopping Cart

 Each of your site’s key pages will be benchmarked against accepted industry best practices and the success baseline we’ve developed from working on thousands of websites and from being invited members of Standard and Poor’s Society of Industry Leaders. From the homepage through the category, sub-category and product pages; we’ll evaluate every path leading to the shopping cart; including the effectiveness of individual elements within the shopping cart.

 We’ll take a critical look at your website and your sites ability to persuade customers to do business with your company rather than with your competitors.

 In addition, we’ll take a hard and detached look at the following and provide recommendations for site optimization:

 E-mail sign-ups and incentives
 Product descriptions
 The motivational messaging of the site
 Eye paths
 Colors and themes
 Page layout
 Website search engine
 An analysis of your company’s search engine marketing including keywords, taglines, descriptions and landing pages. 

What you’ll learn:  

 We’ll deliver a detailed assessment with specific page by page recommendations regarding the optimization of the company site for the purpose of dramatically increasing the conversion rate so that revenue is added to the company’s bottom line.  You’re already receiving a significant traffic.  Here’s your chance to turn a larger number of those browsers into buyers. 

 You’ll learn where your site is adding friction to the buying process.  We’ll provide suggestions regarding the removal of the obstacles that are causing abandonment of your site.

 You’ll learn how to make your unique selling proposition more compelling to your visitor.

 You’ll be able to confidently use the best practices and design principles we share with you immediately; and you’ll be able to use the eBrand Media Website Assessment report as a reliable guide for continuing optimization. 

 In most cases your assessment will reveal low-hanging fruit that you may have missed but will include a substantial to-do list which will focus your team on the right long-term projects.

 In addition, we’ll provide a report with Title Relevancy, Meta Description Relevancy and SEO scores for your site; and the sites of your competitors. 

Conclusion: 

 This is a report you’ll actually be able to use.  Our assessment will deliver strategic, pragmatic, and proven advice. 

 After we deliver the report we’ll follow up with a phone call to review our recommendations and answer questions.

 Your site can sell more.  It can better satisfy your customers and it can be optimized to better meet your goals.