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	<title>eBizine &#187; Website Optimization</title>
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		<title>How to Write Content Your Visitors Will Love to Read</title>
		<link>http://ebizine.com/website-optimization/how-to-write-content-your-visitors-will-love-to-read/</link>
		<comments>http://ebizine.com/website-optimization/how-to-write-content-your-visitors-will-love-to-read/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 18:23:30 +0000</pubDate>
		<dc:creator>eBrand Media Research Department</dc:creator>
				<category><![CDATA[Website Optimization]]></category>
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		<description><![CDATA[Nobody can honestly say they’re a fan of bland, boring, corporate-speak.  So why is it that most websites are absolutely drowning in the stuff?   Even the company blog has become dry, stale and uninteresting.  Here’s the truth – nobody does business with a company.  They also don’t do business with a product or service.  They [...]]]></description>
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		<title>Clarity, clarity, clarity.  And when you think you’ve given your website guest enough…give some more!</title>
		<link>http://ebizine.com/website-optimization/clarity-clarity-clarity-and-when-you-think-you%e2%80%99ve-given-your-website-guest-enough%e2%80%a6give-some-more/</link>
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		<pubDate>Thu, 07 Jan 2010 17:18:51 +0000</pubDate>
		<dc:creator>eBrand Media Research Department</dc:creator>
				<category><![CDATA[Website Optimization]]></category>
		<category><![CDATA[homepage optimization]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[Clarity Trumps Persuasion: How changing the first seven seconds of user experience drove a 201% gain While marketers invest the majority of their time and budgets on areas deeper down in the funnel, MarketingExperiments research has found that most of the gain from optimizing a website occurs in the first seven seconds of users&#8217; experience. [...]]]></description>
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		<title>eBrand Interactive delivers highly successful website assessment and optimization reports!</title>
		<link>http://ebizine.com/ebrand-media/ebrand-media-delivers-highly-successful-website-assessment-and-optimization-reports/</link>
		<comments>http://ebizine.com/ebrand-media/ebrand-media-delivers-highly-successful-website-assessment-and-optimization-reports/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 23:25:12 +0000</pubDate>
		<dc:creator>eBrand Media Public Relations Department</dc:creator>
				<category><![CDATA[Website Optimization]]></category>
		<category><![CDATA[eBrand Interactive]]></category>
		<category><![CDATA[eBrand Media]]></category>
		<category><![CDATA[website analysis]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=749</guid>
		<description><![CDATA[Company Overview: eBrand Interactive is the agency division of eBrand Media , a leading think-tank which is the genesis for a number of the most effective marketing tactics used on the web today. Our goal is to help companies to not only build their internet presence but to function in a more efficient and cost effective manner. [...]]]></description>
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		<title>eBrand Media Research Brief: Retailers increasingly invest in site optimization</title>
		<link>http://ebizine.com/website-optimization/ebrand-media-research-brief-retailers-increasingly-invest-in-site-optimization/</link>
		<comments>http://ebizine.com/website-optimization/ebrand-media-research-brief-retailers-increasingly-invest-in-site-optimization/#comments</comments>
		<pubDate>Mon, 04 May 2009 14:05:58 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Website Optimization]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[retailers]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=497</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive According to Internet Retailer&#8217;s recent monthly survey, retailers are creating interactive page treatments and adding video, customer reviews and other advanced features. Merchants also are making site optimization a top priority and redesigning their web sites to achieve speedier navigation and faster performance. The survey finds [...]]]></description>
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		<title>eBrand Media shares site redesign tips that will increase conversion rates</title>
		<link>http://ebizine.com/ebrand-media/ebrand-media-shares-site-redesign-tips-that-will-increase-conversion-rates/</link>
		<comments>http://ebizine.com/ebrand-media/ebrand-media-shares-site-redesign-tips-that-will-increase-conversion-rates/#comments</comments>
		<pubDate>Thu, 09 Apr 2009 14:04:55 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Website Optimization]]></category>
		<category><![CDATA[eBrand Media]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[eBrand Interactive]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tom Polanski]]></category>
		<category><![CDATA[website design]]></category>
		<category><![CDATA[website redesign]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=413</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive You’re spending real money driving traffic to your website but what kind of results do you have to show for it? Are your visitors leaving the site quickly?  Are people abandoning their shopping cart before they’ve ordered? Are you having difficulty identifying the problems? The industry standard conversion [...]]]></description>
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		<title>eBrand Interactive discloses 10 common website design mistakes you should avoid</title>
		<link>http://ebizine.com/growingabusiness/ebrand-interactive-shares-10-common-website-design-mistakes/</link>
		<comments>http://ebizine.com/growingabusiness/ebrand-interactive-shares-10-common-website-design-mistakes/#comments</comments>
		<pubDate>Wed, 19 Nov 2008 17:37:07 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Growing a Business]]></category>
		<category><![CDATA[Website Optimization]]></category>
		<category><![CDATA[eBrand Interactive]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=124</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive Since 2002, we’ve been evangelists of marketing efficiency but not too many people wanted to listen.  Why would they when there was so much low-hanging fruit?  Every year an increasing number of people, flush with cash and credit, went online to shop.  But those days are [...]]]></description>
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		<title>Conversion was the king &#8211; now it&#8217;s much, much more</title>
		<link>http://ebizine.com/website-optimization/conversion-was-the-king-now-its-much-much-more/</link>
		<comments>http://ebizine.com/website-optimization/conversion-was-the-king-now-its-much-much-more/#comments</comments>
		<pubDate>Tue, 07 Oct 2008 14:23:09 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Website Optimization]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=107</guid>
		<description><![CDATA[by Gerry Bavaro The financial crisis is top of mind among marketers across the U.S. Many are wondering what it all means for the advertising industry as a whole — and, importantly for us in search marketing, how we’ll be affected. Here is my take on how the changing macroeconomic environment will influence the evolution [...]]]></description>
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		<title>An eBrand Interactive project which dramatically increased a clients site conversion rate!</title>
		<link>http://ebizine.com/successstories/tom-polanski-discusses-another-ebrand-media-success-regarding-increased-site-conversion-rates/</link>
		<comments>http://ebizine.com/successstories/tom-polanski-discusses-another-ebrand-media-success-regarding-increased-site-conversion-rates/#comments</comments>
		<pubDate>Sat, 04 Oct 2008 18:01:23 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Success Stories]]></category>
		<category><![CDATA[Website Optimization]]></category>
		<category><![CDATA[eBrand Interactive]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[eBrand Media]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tom Polanski]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=103</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive In an earlier article I discussed the importance of website optimization. When I first got into online marketing back in 2000, it was a gold rush for everybody. We’d get calls from advertisers requesting more “eye balls”.  Remember those days anybody? Tracking was rudimentary. As the years [...]]]></description>
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		<title>Tom Polanski discusses the importance web site optimization</title>
		<link>http://ebizine.com/tom-polanski/tom-polanski-discusses-website-optimization-and-its-role-in-enhancing-return-on-ad-spend/</link>
		<comments>http://ebizine.com/tom-polanski/tom-polanski-discusses-website-optimization-and-its-role-in-enhancing-return-on-ad-spend/#comments</comments>
		<pubDate>Wed, 24 Sep 2008 15:09:59 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Tom Polanski]]></category>
		<category><![CDATA[Website Optimization]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[eBrand Interactive]]></category>
		<category><![CDATA[eBrand Media]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=101</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive We’ve recently completed an analysis of the website of a nationwide brand. The company was under the impression that it was their media plan needed optimization, when in fact, we proved that it was the web site that was failing them. They’re getting targeted, motivated traffic but [...]]]></description>
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