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	<title>eBizine &#187; Tom Polanski</title>
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	<link>http://ebizine.com</link>
	<description>A business magazine in a blog format</description>
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		<title>Palm Beach Jewelry retains eBrand Media to dramatically increase customer acquisition</title>
		<link>http://ebizine.com/tom-polanski/palm-beach-jewelry-retains-ebrand-media-to-dramatically-increase-customer-acquisition/</link>
		<comments>http://ebizine.com/tom-polanski/palm-beach-jewelry-retains-ebrand-media-to-dramatically-increase-customer-acquisition/#comments</comments>
		<pubDate>Mon, 28 Nov 2011 17:38:49 +0000</pubDate>
		<dc:creator>eBrand Media Public Relations Department</dc:creator>
				<category><![CDATA[eBrand Interactive]]></category>
		<category><![CDATA[eBrand Media]]></category>
		<category><![CDATA[Tom Polanski]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=1533</guid>
		<description><![CDATA[Palm Beach Jewelry retains eBrand Interactive to boost revenue by emailing its unique value proposition to the 150,000,000 people the agency has permission to market to.  Los Angeles, CA–(eBizine)–11/28/2011-9:35 AM – eBrand Media, Inc. (EBM), a leading provider of digital advertising and marketing solutions to emerging and established businesses announced today that its agency division, [...]]]></description>
		<wfw:commentRss>http://ebizine.com/tom-polanski/palm-beach-jewelry-retains-ebrand-media-to-dramatically-increase-customer-acquisition/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook to Sell YOUR Posts to Advertisers</title>
		<link>http://ebizine.com/tom-polanski/facebook-to-sell-your-posts-to-advertisers/</link>
		<comments>http://ebizine.com/tom-polanski/facebook-to-sell-your-posts-to-advertisers/#comments</comments>
		<pubDate>Thu, 27 Jan 2011 13:28:56 +0000</pubDate>
		<dc:creator>eBrand Media Research Department</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Tom Polanski]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[targeting]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=1288</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive &#8220;Hey Tom, Look what I found! Didn&#8217;t you just say this would happen? Regards, April&#8221; Yes, I did years ago. I&#8217;ve written a few articles about this. Most people can&#8217;t begin to concieve of the different ways that Facebook can parse, package, and sell their seemingly innocuous [...]]]></description>
		<wfw:commentRss>http://ebizine.com/tom-polanski/facebook-to-sell-your-posts-to-advertisers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why it&#8217;s important to include lifetime value and offline sales when evaluating the success of a marketing plan</title>
		<link>http://ebizine.com/mediaplanningbuying/why-its-important-to-include-lifetime-value-and-offline-sales-when-evaluating-the-success-of-a-marketing-plan/</link>
		<comments>http://ebizine.com/mediaplanningbuying/why-its-important-to-include-lifetime-value-and-offline-sales-when-evaluating-the-success-of-a-marketing-plan/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 15:38:23 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Media Planning & Buying]]></category>
		<category><![CDATA[Tom Polanski]]></category>
		<category><![CDATA[lifetime value]]></category>
		<category><![CDATA[LTV]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=1102</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive Many people think of me as just a &#8220;sales guy&#8221; but for the sake of context, since 2000, I have successfully created, launched, and managed, hundreds upon hundreds of profitable campaigns for companies in just about every industry. I have made companies millions of dollars while saving [...]]]></description>
		<wfw:commentRss>http://ebizine.com/mediaplanningbuying/why-its-important-to-include-lifetime-value-and-offline-sales-when-evaluating-the-success-of-a-marketing-plan/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Attribution, Recursive, and Predictive Modeling &#8211; The Marketing Sciences of the New Frontier</title>
		<link>http://ebizine.com/trendtracker/attribution-recursive-and-predictive-modeling-the-marketing-sciences-of-the-new-frontier/</link>
		<comments>http://ebizine.com/trendtracker/attribution-recursive-and-predictive-modeling-the-marketing-sciences-of-the-new-frontier/#comments</comments>
		<pubDate>Sun, 14 Mar 2010 22:29:29 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[eBrand Interactive]]></category>
		<category><![CDATA[eBrand Media]]></category>
		<category><![CDATA[Tom Polanski]]></category>
		<category><![CDATA[Trend Tracker]]></category>
		<category><![CDATA[cross-channel attribution]]></category>
		<category><![CDATA[forecasting]]></category>
		<category><![CDATA[predictive forecasting]]></category>
		<category><![CDATA[recursive]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=975</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive Every marketer in 2010 wants to understand where the end-users first “touch’ with a company’s advertising originated and to track or even predict how many “touches” it took, and where, to generate a conversion. Then budget can be allocated in a statistically sensible manner. There are [...]]]></description>
		<wfw:commentRss>http://ebizine.com/trendtracker/attribution-recursive-and-predictive-modeling-the-marketing-sciences-of-the-new-frontier/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sustaining Customer Relationships in a Diminished Economy</title>
		<link>http://ebizine.com/tom-polanski/sustaining-customer-relationships-in-a-diminished-economy/</link>
		<comments>http://ebizine.com/tom-polanski/sustaining-customer-relationships-in-a-diminished-economy/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 03:12:01 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Customer Centric]]></category>
		<category><![CDATA[eBrand Interactive]]></category>
		<category><![CDATA[eBrand Media]]></category>
		<category><![CDATA[Tom Polanski]]></category>
		<category><![CDATA[crm]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[relationship management]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=962</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive When it comes to keeping your best customers, what methods do you use?  The fact is, in a sluggish economy, cutting back on purchases and spending is what most consumers do first.   Companies, on the other hand, figure they can afford to trim back their sales [...]]]></description>
		<wfw:commentRss>http://ebizine.com/tom-polanski/sustaining-customer-relationships-in-a-diminished-economy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Effective January 1st, 2010, Yahoo! will no longer support the Paid Inclusion (SSP) program!</title>
		<link>http://ebizine.com/trendtracker/tom-polanski-announcement-effective-january-1st-2010-yahoo-will-no-longer-support-the-paid-inclusion-ssp-program/</link>
		<comments>http://ebizine.com/trendtracker/tom-polanski-announcement-effective-january-1st-2010-yahoo-will-no-longer-support-the-paid-inclusion-ssp-program/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 16:54:10 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Tom Polanski]]></category>
		<category><![CDATA[Trend Tracker]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[msn]]></category>
		<category><![CDATA[Yahoo! Paid Inclusion]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=746</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive As you’re probably aware, Yahoo! announced a strategic alliance with Microsoft, which is wending its way through the federal regulatory process, and which would position Bing to be the search and monetization engine for both companies. Yahoo! would focus on its strengths as a producer of [...]]]></description>
		<wfw:commentRss>http://ebizine.com/trendtracker/tom-polanski-announcement-effective-january-1st-2010-yahoo-will-no-longer-support-the-paid-inclusion-ssp-program/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tom Polanski and eBrand Media thank Zappos for their gesture of genuine partnership!</title>
		<link>http://ebizine.com/tom-polanski/tom-polanski-and-ebrand-media-thank-zappos-for-their-gesture-of-genuine-partnership/</link>
		<comments>http://ebizine.com/tom-polanski/tom-polanski-and-ebrand-media-thank-zappos-for-their-gesture-of-genuine-partnership/#comments</comments>
		<pubDate>Wed, 31 Dec 2008 20:33:37 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[eBrand Media]]></category>
		<category><![CDATA[Opinions]]></category>
		<category><![CDATA[Tom Polanski]]></category>
		<category><![CDATA[Zappos]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[eBrand Interactive]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[paid inclusion]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=140</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive A person can make a series of reasonably sound assumptions by the way a company treats it vendors. Savvy Senior Managers understand that the value they place on their vendors, customers and employees is directly proportionate to the value they place on their brand. Good relationships [...]]]></description>
		<wfw:commentRss>http://ebizine.com/tom-polanski/tom-polanski-and-ebrand-media-thank-zappos-for-their-gesture-of-genuine-partnership/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tom Polanski discusses the importance web site optimization</title>
		<link>http://ebizine.com/tom-polanski/tom-polanski-discusses-website-optimization-and-its-role-in-enhancing-return-on-ad-spend/</link>
		<comments>http://ebizine.com/tom-polanski/tom-polanski-discusses-website-optimization-and-its-role-in-enhancing-return-on-ad-spend/#comments</comments>
		<pubDate>Wed, 24 Sep 2008 15:09:59 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Tom Polanski]]></category>
		<category><![CDATA[Website Optimization]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[eBrand Interactive]]></category>
		<category><![CDATA[eBrand Media]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=101</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive We’ve recently completed an analysis of the website of a nationwide brand. The company was under the impression that it was their media plan needed optimization, when in fact, we proved that it was the web site that was failing them. They’re getting targeted, motivated traffic but [...]]]></description>
		<wfw:commentRss>http://ebizine.com/tom-polanski/tom-polanski-discusses-website-optimization-and-its-role-in-enhancing-return-on-ad-spend/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tom Polanski discusses most recent eBrand Interactive client success story</title>
		<link>http://ebizine.com/marketing/tom-polanski-discusses-most-recent-ebrand-interactive-client-success-story/</link>
		<comments>http://ebizine.com/marketing/tom-polanski-discusses-most-recent-ebrand-interactive-client-success-story/#comments</comments>
		<pubDate>Mon, 08 Sep 2008 15:28:38 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[eBrand Interactive]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Success Stories]]></category>
		<category><![CDATA[Tom Polanski]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[eBrand Media]]></category>
		<category><![CDATA[www.ebrandinteractive.com]]></category>
		<category><![CDATA[www.ebrandmedia.com]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=97</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive I’ve been asked over the years why eBrand Media  doesn&#8217;t issue press releases regarding our success stories and our new client acquisitions. In addition, more than one has wondered why we don&#8217;t attend any the industry shows. The long and short of it is that we’ve always put all of our money into our people and [...]]]></description>
		<wfw:commentRss>http://ebizine.com/marketing/tom-polanski-discusses-most-recent-ebrand-interactive-client-success-story/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tom Polanski interviews BuzzBack Executive, Carol Fitzgerald</title>
		<link>http://ebizine.com/tom-polanski/buzzback-market-research-executive-carol-fitzgerald-discusses-buzzback-services-her-lifework-balance-and-why-you-should-invest-in-researching-your-market/</link>
		<comments>http://ebizine.com/tom-polanski/buzzback-market-research-executive-carol-fitzgerald-discusses-buzzback-services-her-lifework-balance-and-why-you-should-invest-in-researching-your-market/#comments</comments>
		<pubDate>Mon, 04 Aug 2008 13:11:23 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Tom Polanski]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[buzzback]]></category>
		<category><![CDATA[carol fitzgerald]]></category>
		<category><![CDATA[ceo interviews]]></category>
		<category><![CDATA[eBrand Interactive]]></category>
		<category><![CDATA[eBrand Media]]></category>
		<category><![CDATA[ebrandinteractive.com]]></category>
		<category><![CDATA[ebrandmedia.com]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=81</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive Folks, I’m pleased to be able to spend some time with Carol Fitzgerald, President of BuzzBack, a full service online market research company which has developed several really innovative ways to do research. BuzzBack helps a company to understand the likes, dislikes, passions, interests and attitudes of [...]]]></description>
		<wfw:commentRss>http://ebizine.com/tom-polanski/buzzback-market-research-executive-carol-fitzgerald-discusses-buzzback-services-her-lifework-balance-and-why-you-should-invest-in-researching-your-market/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tom Polanski introduces Carol Fitzgerald, President of BuzzBack Market Research</title>
		<link>http://ebizine.com/advertising/tom-polanski-is-pleased-to-introduce-carol-fitzgerald-president-of-buzzback-market-research/</link>
		<comments>http://ebizine.com/advertising/tom-polanski-is-pleased-to-introduce-carol-fitzgerald-president-of-buzzback-market-research/#comments</comments>
		<pubDate>Fri, 01 Aug 2008 20:38:49 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Tom Polanski]]></category>
		<category><![CDATA[ebizine]]></category>
		<category><![CDATA[eBrand Interactive]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=80</guid>
		<description><![CDATA[Hi Everybody, On Monday, August the 4th, we’re finally publishing our long awaited, exclusive interview with Fitzgerald regarding BuzzBack and the services her company offers. We&#8217;re almost fanatical in our belief in research. We’ve worked with hundreds of companies over the years and only a few understand what makes their customers tick, click and stick [...]]]></description>
		<wfw:commentRss>http://ebizine.com/advertising/tom-polanski-is-pleased-to-introduce-carol-fitzgerald-president-of-buzzback-market-research/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Diana Nelson, CEO of Kazoo Toys, discusses business trials and triumphs with Tom Polanski</title>
		<link>http://ebizine.com/tom-polanski/diana-nelson-ceo-of-kazoo-toys-discusses-business-trials-and-triumphs-with-tom-polanski/</link>
		<comments>http://ebizine.com/tom-polanski/diana-nelson-ceo-of-kazoo-toys-discusses-business-trials-and-triumphs-with-tom-polanski/#comments</comments>
		<pubDate>Wed, 30 Jul 2008 14:48:00 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Tom Polanski]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[ceo]]></category>
		<category><![CDATA[ceo interviews]]></category>
		<category><![CDATA[diana nelson]]></category>
		<category><![CDATA[ebizine]]></category>
		<category><![CDATA[eBrand Interactive]]></category>
		<category><![CDATA[eBrand Media]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=78</guid>
		<description><![CDATA[By Tom Polanski, EVP. eBrand Media and eBrand Interactive Tom Polanski: Folks, I’m very pleased that Diana has found the time to spend a few moments with us today. Hi Diana, I hope that you’re doing well. Diana Nelson: Thank you Tom. I am and how are you? Tom Polanski: I’m doing great. Thanks for asking. You [...]]]></description>
		<wfw:commentRss>http://ebizine.com/tom-polanski/diana-nelson-ceo-of-kazoo-toys-discusses-business-trials-and-triumphs-with-tom-polanski/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tom Polanski is pleased to introduce Stephen Antisdel, managing director of AVID Commerce</title>
		<link>http://ebizine.com/tom-polanski/tom-polanski-is-pleased-to-introduce-stephen-antisdel-managing-director-of-avid-commerce/</link>
		<comments>http://ebizine.com/tom-polanski/tom-polanski-is-pleased-to-introduce-stephen-antisdel-managing-director-of-avid-commerce/#comments</comments>
		<pubDate>Wed, 23 Jul 2008 19:44:07 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Tom Polanski]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[strategies]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=72</guid>
		<description><![CDATA[Mr. Antisdel mentioned yesterday that we&#8217;re missing an important category in eBizine&#8230;Strategy. Or more specifically strategy as it relates to the Internet as a marketplace. In an e-mail exchange Stephen wrote, “this is the essential starting point for all of our client engagements. WorkingPerson.com, www.workingperson.com, is our case-study client that illustrates the importance and potential [...]]]></description>
		<wfw:commentRss>http://ebizine.com/tom-polanski/tom-polanski-is-pleased-to-introduce-stephen-antisdel-managing-director-of-avid-commerce/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tom Polanski and eBrand Media Introduce to Portland, Oregon &#8211; Google Analytics Seminars for Success</title>
		<link>http://ebizine.com/meetme/google-announces-portland-oregon-google-analytics-seminars-for-success/</link>
		<comments>http://ebizine.com/meetme/google-announces-portland-oregon-google-analytics-seminars-for-success/#comments</comments>
		<pubDate>Mon, 30 Jun 2008 18:25:06 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[eBrand Media]]></category>
		<category><![CDATA[Meet Me: Events & Destinations]]></category>
		<category><![CDATA[Mojo Social: Meet, Mix & Match]]></category>
		<category><![CDATA[Tom Polanski]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[portland]]></category>
		<category><![CDATA[seminars]]></category>
		<category><![CDATA[web analytics]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=63</guid>
		<description><![CDATA[Who:  Justin Cutroni, global analytics expert, will unveil Google Analytics solutions to effectively monitor online initiatives and drive business success on the web. What:  Epik, a global analytics and optimization consultancy and Google Analytics Authorized Consultant, comes to Portland, Oregon to instruct a two-day seminar covering best practices for measuring and optimizing online marketing initiatives [...]]]></description>
		<wfw:commentRss>http://ebizine.com/meetme/google-announces-portland-oregon-google-analytics-seminars-for-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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