Category Tom Polanski
Palm Beach Jewelry retains eBrand Media to dramatically increase customer acquisition
Palm Beach Jewelry retains eBrand Interactive to boost revenue by emailing its unique value proposition to the 150,000,000 people the agency has permission to market to.
Los Angeles, CA–(eBizine)–11/28/2011-9:35 AM – eBrand Media, Inc. (EBM), a leading provider of digital advertising and marketing solutions to emerging and established businesses announced today that its agency division, eBrand Interactive, will manage a pivotal marketing channel for Palm Beach Jewelry.
“We manage lists for a number of well known brands and as a result we have permission to market to over 150,000,000 people through our CAN-Spam compliant email channel. We take private labeled offers from leading companies and send them to people who have opted to receive offers from 3rd parties. In short we email 3rd party offers to 3rd party email lists that we’ve been licensed to manage”, said Tom Polanski, EVP of Business Development at the eBrand Media Group.
Mr. Polanski concluded with; “My email team always starts in a slow, intelligent manner so as to ensure that the email traffic we deliver meets or beats advertiser mandates while backing into an eCPM for the list owners. We always work with our clients to optimize their campaigns so that they are consistently positioned to actualize a maximum return at the lowest possible cost”. Read the rest of this entry »
Posted by eBrand Media Public Relations Department in Tom Polanski, eBrand Interactive, eBrand Media on November 28th, 2011
Facebook to Sell YOUR Posts to Advertisers
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
“Hey Tom,
Look what I found! Didn’t you just say this would happen?
Regards,
April”
Yes, I did years ago. I’ve written a few articles about this. Most people can’t begin to concieve of the different ways that Facebook can parse, package, and sell their seemingly innocuous walls scribbles. This is why I think Facebook is undervalued at fifty billion. The information that people willingly offer up is data stored on Facebook servers to be used now and later. They’re still discovering how to monetize your data. Still to be developed technologies will offer new ways to for Facebook and advertisers to make money effeciently.
After all peopleare teaching advertisers how to sell us with each post, each alteration to the information page, each click, and each “like”. I predict that Facebook will prove someday to be the most valuable and powerful company in the world. It knows far more about you than Google or Apple ever will. There’s value in that.
Click here to read the full article that April is referring to.
Posted by eBrand Media Research Department in Facebook, Tom Polanski on January 27th, 2011
Attribution, Recursive, and Predictive Modeling – The Marketing Sciences of the New Frontier
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
Every marketer in 2010 wants to understand where the end-users first “touch’ with a company’s advertising originated and to track or even predict how many “touches” it took, and where, to generate a conversion. Then budget can be allocated in a statistically sensible manner.
There are a number of reasons why I call these soft sciences, which I interpret to mean part science, part art, and part magic. First and foremost the cookie level technologies haven’t been developed, let alone making sure that they are collecting data in the same way. As an aside; web analytics software, typically Omniture or Coremetrics, each has a different approach to tracking. Marketers who have adopted this type of marketing modeling are often disappointed to find that they still have to explain allocating budgets based on “confidence” and probable “significance” levels.
Companies are expecting a little more accuracy than that.
And, of course, there’ll be conflicts within the organization between display (what to do with post impression attribution?), email, and search.
To me there a several reasons why mathematical modeling for interactive marketing is currently in vogue, and the way of the future:
Posted by Tom Polanski in Tom Polanski, Trend Tracker, eBrand Interactive, eBrand Media on March 14th, 2010
Sustaining Customer Relationships in a Diminished Economy
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
When it comes to keeping your best customers, what methods do you use? The fact is, in a sluggish economy, cutting back on purchases and spending is what most consumers do first. Companies, on the other hand, figure they can afford to trim back their sales force, customer service staff, and their marketing budget. Those companies assume, without the support of sound statistical evidence, that they can manage search engine marketing, display advertising, and email retention programs in-house. They think they can handle it all themselves. Numerous case studies indicate otherwise while demonstrating that it is more cost effective and profitable to out-source to companies that specialize in a particular service.
Posted by Tom Polanski in Customer Centric, Tom Polanski, eBrand Interactive, eBrand Media on February 25th, 2010