Category Success Stories
eBrand Media Wins New Business as a Result of Its Performance and Stability
SEM management for Hairextensions.com has been placed with the eBrand Media team managing SEM for Wigs.com over the past three years.
Los Angeles, CA–(eBizine)–05/25/2011 – 8:25 AM – As a result of the eBrand Media Group’s impressive management of digital marketing channels for Wigs.com, B2B Web Ventures LLC, the leading provider of beauty and hair products, has moved management of paid search for Hairextensions.com over to eBrand Media. eBrand Media, and its agency division, eBrand Interactive, have repeatedly demonstrated their ability to deliver industry-leading marketing solutions which are either developed in-house or through partners vetted and tested by the eBrand Media Group.
“We’re pleased to have won this business from one of our competitors. While many companies experience frequent account management turnover we haven’t lost an employee since the company was formed in 2005. The same people managing accounts then are managing accounts for us in 2011. That’s remarkable, in my opinion, and a real value add for our clients along with serving as compelling testimony to the type of company we are”, said Tom Polanski, EVP of Sales and Client Development.
Mr. Polanski continued, “Our experience, stability, technologies, and adherence to core values dramatically increases the probability of client success as defined by hitting targeted performance metrics as a result of a repeatable process. We’ve invested years refining marketing formulas that drive high-quality traffic that converts into sales. Not to be discounted is the fact that we save our clients the cost of testing because we know from years of gathering data where to broadcast messages so that they reach targeted audiences at the right time in the shopping process.”
Posted by eBrand Media Public Relations Department in Success Stories, eBrand Interactive, eBrand Media on May 25th, 2011
NEW: Affliction Men’s Cologne! Available only at Buckle.com
Buckle and Romane Fragrances collaborate to introduce Affliction Cologne's first men's scent.
LIVE FAST The highly stylized and hard edged brand, Affliction, is proud to collaborate with Buckle and Romane Fragrances in introducing its first men’s scent…Affliction Cologne. Affliciton is designed for the guy who demands attention. The cologne is inspired by the brands highly styled rock n roll lifestyle. The subtle power of this cologne conveys the attention to detail contained in each Affliction piece and is the finishing touch to the Affliction man. The scent is as distinctive as the man who wears it! Read the rest of this entry »
Posted by eBrand Media Public Relations Department in Success Stories on January 24th, 2011
eBrand Interactive partners with Zappos; delivers success by beating mandated performance goals!
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
Since the day eBrand Interactive began its partnership with Zappos, and took over management of a particular marketing campaign, eBrand Interactive has dramatically increased that company’s revenue, while significantly enhancing their return on ad spend.
The work my eBrand Interactive team has done is the stuff that case studies are made of. I’d like to go into details but given the nature of our competition, I’m hesitant to reveal too much, but let me say this; eBrand Interactive uses industry-leading, next generation technologies, and expert accounts managers, to do what our “celebrity” competitors can’t; hit the ball out of the park, time and again, for advertiser after advertiser.
If you’d like to learn more about the service eBrand Interactive is providing Zappos, please feel free to e-mail us at, sales@ebrandmedia.com.
Right now, though, I’d like to take a moment to express my admiration for the company. Later in this article is a case study regarding a successfull type of e-mail re-marketing that Zappos developed.
Early on in our discussions it was made clear that providing platinum level customer service and a wide ranging selection was of utmost importance to the company. We’ve often heard companies espouse this but I can tell you, from the way that we’ve been treated, that Zappos walks the talk. One can tell how a much a company values its brand by the way it treats its vendors.
Zappos has treated us wonderfully. Every person we’ve dealt with, and the team we currently work with, has been and is a delight. Zappos delivers a positive experience whether one is a customer or a vendor. That compelling experience creates brand loyalty: customers come back and vendors work harder. Zappos represents what I hoped e-commerce would become when I first began my career in online marketing back 2002.
However, too many companies have lost sight of the fact that those numbers, names and e-mail addresses belong to real people with hopes, dreams, and fears. Zappos hasn’t lost sight of that.
Zappos invests in its people, processes, technologies and products. The end result is a level of efficiency that drives revenue gains while simultaneously cutting unnecessary costs. They manage expectations, and they keep their commitments. That means fewer products are returned, good will is created, rand customers return again, and again. Zappos generates the type of viral marketing that has been used for eons, and is still the best: positive work of mouth.
Kudos to Zappos…I can’t tell you how proud my team and I are to be participants in, and causative agents for, their continued success. Our companies, and our core values, synch perfectly.
Maybe that’s why they chose us when they had a host of vendors to choose from.
Posted by Tom Polanski in Success Stories, Zappos, eBrand Interactive on January 5th, 2009