Category Success Stories
eBrand Interactive partners with Zappos; delivers success by beating mandated performance goals!
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
Since the day eBrand Interactive began its partnership with Zappos, and took over management of a particular marketing campaign, eBrand Interactive has dramatically increased that company’s revenue, while significantly enhancing their return on ad spend.
The work my eBrand Interactive team has done is the stuff that case studies are made of. I’d like to go into details but given the nature of our competition, I’m hesitant to reveal too much, but let me say this; eBrand Interactive uses industry-leading, next generation technologies, and expert accounts managers, to do what our “celebrity” competitors can’t; hit the ball out of the park, time and again, for advertiser after advertiser.
If you’d like to learn more about the service eBrand Interactive is providing Zappos, please feel free to e-mail us at, sales@ebrandmedia.com.
Right now, though, I’d like to take a moment to express my admiration for the company. Later in this article is a case study regarding a successfull type of e-mail re-marketing that Zappos developed.
Early on in our discussions it was made clear that providing platinum level customer service and a wide ranging selection was of utmost importance to the company. We’ve often heard companies espouse this but I can tell you, from the way that we’ve been treated, that Zappos walks the talk. One can tell how a much a company values its brand by the way it treats its vendors.
Zappos has treated us wonderfully. Every person we’ve dealt with, and the team we currently work with, has been and is a delight. Zappos delivers a positive experience whether one is a customer or a vendor. That compelling experience creates brand loyalty: customers come back and vendors work harder. Zappos represents what I hoped e-commerce would become when I first began my career in online marketing back 2002.
However, too many companies have lost sight of the fact that those numbers, names and e-mail addresses belong to real people with hopes, dreams, and fears. Zappos hasn’t lost sight of that.
Zappos invests in its people, processes, technologies and products. The end result is a level of efficiency that drives revenue gains while simultaneously cutting unnecessary costs. They manage expectations, and they keep their commitments. That means fewer products are returned, good will is created, rand customers return again, and again. Zappos generates the type of viral marketing that has been used for eons, and is still the best: positive work of mouth.
Kudos to Zappos…I can’t tell you how proud my team and I are to be participants in, and causative agents for, their continued success. Our companies, and our core values, synch perfectly.
Maybe that’s why they chose us when they had a host of vendors to choose from.
Posted by Tom Polanski in Success Stories, Zappos, eBrand Interactive on January 5th, 2009
An eBrand Interactive project which dramatically increased a clients site conversion rate!
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
In an earlier article I discussed the importance of website optimization. When I first got into online marketing back in 2000, it was a gold rush for everybody. We’d get calls from advertisers requesting more “eye balls”. Remember those days anybody? Tracking was rudimentary. As the years passed web and site analytics have become more sophisticated and, as a result, more capable of delivering data about the IAO (interests, attitudes and opinions) of end user. However, even through 2007, many never questioned why 95 to 99% of their traffic wasn’t converting; even with all of that gathered intelligence. Instead most were focused on optimization of ad copy or other aspects of the media campaigns they had running across the internet universe.
Neiman-Marcus was the first company I met, years ago, that was using their data to improve the company’s e-commerce site and, subsequently, the shopping experience the site delivered.
In these tough economic times we’re steadfast in our belief that in these tough times optimizing your website for the purpose of increasing conversion rates is the best (and least expensive) investment a company can make. One of our clients, a nationwide brand, wanted to invest in display advertising on MSN as a means to drive revenue increases. Instead we pointed out that the site is already getting a tremendous volume of targeted, motivated traffic from the right audience but 98% of it wasn’t converting.
We suggested that it would be prudent to hire the eBrand Media Group to research and analyze the site. We delivered an extensive, deeply probing analysis of the site along with dozens of site improvement suggestions. We received this e-mail after only several of the suggestions were implemented:
Posted by Tom Polanski in Success Stories, Website Optimization, eBrand Interactive on October 4th, 2008
Tom Polanski discusses most recent eBrand Interactive client success story
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
I’ve been asked over the years why eBrand Media doesn’t issue press releases regarding our success stories and our new client acquisitions. In addition, more than one has wondered why we don’t attend any the industry shows. The long and short of it is that we’ve always put all of our money into our people and into optimizing our systems so that we can actualize the most positive of results while offering industry-leading customer support. Those who are interested can go to eBrand Interactive to see a sample list of our clients which includes several leading, nation wide, brands.
However, let me make this observation regarding industry conventions including Ad-Tech, Shop.org and SES: I find it ironic that digital marketing companies still use booths, brochures and business cards to promote their companies. As a person who has attended numerous conventions I find them to be highly inefficient. I seldom remember who said what by the end. It is a great excuse for getting drunk with your marketing peers calling it business development.
That said, the purpose of this article is to discuss our most recent client success story so lets get started.
Posted by Tom Polanski in Marketing, Success Stories, Tom Polanski, eBrand Interactive on September 8th, 2008