Category Success Stories

eBrand Media Wins New Business as a Result of Its Performance and Stability

SEM management for Hairextensions.com has been placed with the eBrand Media team managing SEM for Wigs.com over the past three years. 

Los Angeles, CA–(eBizine)–05/25/2011 – 8:25 AM – As a result of the eBrand Media Group’s impressive management of digital marketing channels for Wigs.com, B2B Web Ventures LLC, the leading provider of beauty and hair products, has moved management of paid search for Hairextensions.com over to eBrand Media. eBrand Media, and its agency division, eBrand Interactive, have repeatedly demonstrated their ability to deliver industry-leading marketing solutions which are either developed in-house or through partners vetted and tested by the eBrand Media Group. 

“We’re pleased to have won this business from one of our competitors. While many companies experience frequent account management turnover we haven’t lost an employee since the company was formed in 2005. The same people managing accounts then are managing accounts for us in 2011. That’s remarkable, in my opinion, and a real value add for our clients along with serving as compelling testimony to the type of company we are”, said Tom Polanski, EVP of Sales and Client Development.

Mr. Polanski continued, “Our experience, stability, technologies, and adherence to core values dramatically increases the probability of client success as defined by hitting targeted performance metrics as a result of a repeatable process. We’ve invested years refining marketing formulas that drive high-quality traffic that converts into sales. Not to be discounted is the fact that we save our clients the cost of testing because we know from years of gathering data where to broadcast messages so that they reach targeted audiences at the right time in the shopping process.”

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NEW: Affliction Men’s Cologne! Available only at Buckle.com

Buckle and Romane Fragrances collaborate to introduce Affliction Cologne's first men's scent.

 

LIVE FAST The highly stylized and hard edged brand, Affliction, is proud to collaborate with Buckle and Romane Fragrances in introducing its first men’s scent…Affliction Cologne.  Affliciton is designed for the guy who demands attention. The cologne is inspired by the brands highly styled rock n roll lifestyle. The subtle power of this cologne conveys the attention to detail contained in each Affliction piece and is the finishing touch to the Affliction man. The scent is as distinctive as the man who wears it! Read the rest of this entry »

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eBrand Interactive delivers banner advertising success!

By Tom Polanski, EVP, eBrand Media and eBrand Interactive

From its inception, eBrand Interactive has maintained a singular focus. We drive quality, targeted traffic to client web sites. That’s the bottom line of what we do. Over the years, the company has found numerous inventive ways to meet that bottom line. The key to our growth is our undistracted focus on our core areas of competency which includes our e-commerce expertise and our strategic agency relationships with all of the major portals. This focus allows us to create value propositions for our clients. The client can come to eBrand Interactive to create and manage a complete internet advertising campaign.

We understand return on investment. For most businesses, the internet has become the ultimate direct marketing tool. As a result of our ability to track and measure advertising campaigns, we can design advertising programs that consistently create a profit for our clients. That’s why we maintain a client retention rate of approximately 98%.

From its initial concept, eBrand Interactive has flourished into a full-service online marketing and advertising agency, providing clients with all the tools and advertising exposure needed to effectively use the Internet to sell their products and services.

We have significant agency relationships with most of the major portals, including MSN, and Yahoo!, as well as other high traffic sites, where we display our client’s advertising in premier placements. Because we can bring dozens of clients to a particular 3rd party from a single point of purchase, we’re often able to provide exceptional pricing and exclusive inventory deals.

Using our years of experience in buying millions of dollars in media we know which placements, publishers and networks will have the highest probability of meeting or beating mandated performance metrics.

As you know, the two main elements to success in the generation of sales that hit a targeted CPA are the quality of the advertising and the optimization of the program. We’ve spent years refining an advertising formula that produces traffic of an extremely high quality that converts while still having the ability to scale up to a high volume when successful. Next is a case study demonstrating one of the ways we’ve created custom display advertising campaigns to drive conversions for clients while building their brand equity:

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eBrand Interactive partners with Zappos; delivers success by beating mandated performance goals!

By Tom Polanski, EVP, eBrand Media and eBrand Interactive

Since the day eBrand Interactive began its partnership with Zappos, and took over management of a particular marketing campaign, eBrand Interactive has dramatically increased that company’s revenue, while significantly enhancing their return on ad spend.

The work my eBrand Interactive team has done is the stuff that case studies are made of. I’d like to go into details but given the nature of our competition, I’m hesitant to reveal too much, but let me say this; eBrand Interactive uses industry-leading, next generation technologies, and expert accounts managers, to do what our “celebrity” competitors can’t; hit the ball out of the park, time and again, for advertiser after advertiser.

If you’d like to learn more about the service eBrand Interactive is providing Zappos, please feel free to e-mail us at, sales@ebrandmedia.com.

Right now, though, I’d like to take a moment to express my admiration for the company. Later in this article is a case study regarding a successfull type of e-mail re-marketing that Zappos developed.

Early on in our discussions it was made clear that providing platinum level customer service and a wide ranging selection was of utmost importance to the company. We’ve often heard companies espouse this but I can tell you, from the way that we’ve been treated, that Zappos walks the talk. One can tell how a much a company values its brand by the way it treats its vendors.

Zappos has treated us wonderfully. Every person we’ve dealt with, and the team we currently work with, has been and is a delight. Zappos delivers a positive experience whether one is a customer or a vendor. That compelling experience creates brand loyalty: customers come back and vendors work harder. Zappos represents what I hoped e-commerce would become when I first began my career in online marketing back 2002.

However, too many companies have lost sight of the fact that those numbers, names and e-mail addresses belong to real people with hopes, dreams, and fears. Zappos hasn’t lost sight of that.

Zappos invests in its people, processes, technologies and products. The end result is a level of efficiency that drives revenue gains while simultaneously cutting unnecessary costs. They manage expectations, and they keep their commitments. That means fewer products are returned, good will is created, rand customers return again, and again. Zappos generates the type of viral marketing that has been used for eons, and is still the best: positive work of mouth.

Kudos to Zappos…I can’t tell you how proud my team and I are to be participants in, and causative agents for, their continued success. Our companies, and our core values, synch perfectly.

Maybe that’s why they chose us when they had a host of vendors to choose from. 

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eBrand Media clients experiencing a great 2008 holiday season. Revenue and ROAS gains above 2007!

By Tom Polanski, EVP, eBrand Media and eBrand Interactive

Hi folks, as the holiday shopping season comes to a close, I’m pleased to announce that each and every one of our clients is better off today than they were last year on this date. Our tracking indicates that each has realized solid revenue gains; an increased number of conversions; and an enhanced return on ad spend, over and above the 2007 holiday shopping season.  Extrapolating from today, through the end of the year, I’m statistically confident that our roster of clients will have actualized significant revenue and market share gains again this year. 

That’s quite an accomplishment considering we’re in one of the worse economic periods ever. I applaud my team for their strategic planning, imaginative marketing campaigns, expert use of technologies, and savvy account management. The success of our work shines in the numbers. 

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